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Studio Pilates
Studio Pilates International franchises fitness studios that provide Pilates and other exercise classes using proprietary courses, training, music, videos, methods of instruction, distinctive studio designs, and layouts. Franchisees operate studios in accordance with the franchisor's standards and procedures outlined in the confidential Operations Manual and also sell products at the studio. The target market includes consumers seeking to improve or maintain health and fitness or combat obesity in a highly competitive fitness industry.
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Franchise Costs
8% royalty + 2% marketing fund + $1,600-$1,800/mo technology subscription
Financial Performance
Item 19 Financial Performance
Data Based On: Seven (7) United States franchised Studio Pilates International studios open and continuously operating during the twelve-month period beginning September 1, 2024 and ending August 31, 2025, using at least 14 Pilates Reformer exercise machines.
* The average annual gross revenue ($888,774) is consistent with the average monthly gross revenue ($74,065) multiplied by 12 months ($74,065 * 12 = $888,780), with a minor difference likely due to rounding.
Extracted Item 19 Section
Avg. Revenue: $888,774
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Unlock financial performance dataStudio Pilates Franchise Analysis
In a fitness industry saturated with big-box gyms and boutique challengers, Studio Pilates leverages proprietary Pilates courses and studio designs to carve a niche. Item 19 earnings data and SBA loan records paint a picture of early-stage momentum, but rapid scaling raises questions about unit-level sustainability. Is this the next breakout in reformer Pilates, or a growth spurt masking underlying risks?
Item 7 details the initial investment range of $510,150 to $874,150, including a $50,000 franchise fee, driven by build-out costs for the distinctive studio layouts and equipment. Ongoing fees hit 8% royalty plus 2% brand fund, plus a $1,600-$1,800 monthly technology subscription—higher than many fitness peers' 6-7% royalties. Item 19 shines with average gross revenue of $888,774 and median $962,519 across existing units, suggesting strong top-line potential in a market targeting health-conscious consumers battling obesity. No profit figures are broken out, but these revenues imply healthy margins if costs are controlled, especially versus category averages often dipping below $700K.
System growth exploded from 5 locations in 2023 to 12 in 2024—a 140% jump—with 19 new units projected, signaling aggressive U.S. expansion from its Australian roots. SBA data shows 14 loans averaging $326,607, low volume but manageable sizes indicating accessible financing without widespread defaults. Low unit count means limited track record, but positive trends in transfers/terminations (per Item 20) and product sales upside bolster appeal. For fitness enthusiasts eyeing ownership, this data supports a calculated bet on Pilates demand, though vet ops manual compliance closely amid the tech fees.
Analysis based on the 2025 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How Studio Pilates Compares
Key Insights
- Higher investment than 80% of Fitness Studios franchises
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
Studio Pilates Current | $510K – $874K | $50K | 8.0% | 12 |
| Planet Fitness | $1.5M – $5.2M | $20K | 7.0% | 2,298 |
| ANYTIME FITNESS | $539K – $905K | $43K | N/A | 2,271 |
| HOTWORX | $289K – $830K | $20K | N/A | 797 |
| F45 Training | $362K – $858K | $60K | 7.0% | 706 |
| Pure Barre | $314K – $629K | $60K | 7.0% | 617 |
Fitness Studios Average 56 franchises | $424K – $1.0M | $48K | 6.9% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 56 Fitness Studios franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
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Unlock location growth dataSBA Loan History
Historical SBA 7(a) loan data for Studio Pilates franchisees (2024 – 2025)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
14 SBA loans on record
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Unlock SBA loan historyDue Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a Studio Pilates franchise ranges from $510,150 to $874,150. This includes a franchise fee of $50,000. Ongoing royalty fees are 8.0% of gross sales.
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