Studio Pilates
Studio Pilates International franchises fitness studios that provide Pilates and other exercise classes using proprietary courses, training, music, videos, methods of instruction, distinctive studio designs, and layouts. Franchisees operate studios in accordance with the franchisor's standards and procedures outlined in the confidential Operations Manual and also sell products at the studio. The target market includes consumers seeking to improve or maintain health and fitness or combat obesity in a highly competitive fitness industry.
Franchise Costs
8% royalty + 2% marketing fund + $1,600-$1,800/mo technology subscription
Financial Performance
Item 19 Financial Performance
Data Based On: Seven (7) United States franchised Studio Pilates International studios open and continuously operating during the twelve-month period beginning September 1, 2024 and ending August 31, 2025, using at least 14 Pilates Reformer exercise machines.
* The average annual gross revenue ($888,774) is consistent with the average monthly gross revenue ($74,065) multiplied by 12 months ($74,065 * 12 = $888,780), with a minor difference likely due to rounding.
Extracted Item 19 Section
How Studio Pilates Compares
Key Insights
- Higher investment than 82% of Fitness Studios franchises
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
Studio Pilates Current | $510K – $874K | $50K | 8.0% | 12 |
| Planet Fitness | $1.5M – $5.2M | $20K | 7.0% | 2,298 |
| ANYTIME FITNESS | $459K – $908K | $43K | N/A | 2,290 |
| F45 Training | $349K – $786K | $60K | 7.0% | 751 |
| Pure Barre | $314K – $629K | $60K | 7.0% | 617 |
| HOTWORX | $259K – $878K | $20K | N/A | 578 |
Fitness Studios Average 55 franchises | $425K – $1.0M | $47K | 6.9% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 55 Fitness Studios franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
SBA Loan History
Historical SBA 7(a) loan data for Studio Pilates franchisees (2024 – 2025)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
Due Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
Frequently Asked Questions
The total initial investment to open a Studio Pilates franchise ranges from $510,150 to $874,150. This includes a franchise fee of $50,000. Ongoing royalty fees are 8.0% of gross sales.
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