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SURFACE EXPERTS
Surface Experts franchises provide on-site repair services for minor damage to interior surfaces such as vinyl, wood, glass, linoleum, tile, laminate, and stainless steel. Franchisees operate a mobile service business in a defined territory, starting with one wrapped vehicle, a full-time Lead Technician, and a Business Development person. They serve both residential and commercial customers under the Surface Experts brand.
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Franchise Costs
8% royalty (greater of 8% gross sales or $1,600/mo min after year 1) + 4% support center fee (2% above $80k/mo sales) + up to 2% brand fund (currently none) + $240/mo technology fee
Financial Performance
Item 19 Financial Performance
Data Based On: 53 Franchised Locations open and operating for at least 12 months as of the end of the 2023 calendar year (the 'Reporting Group').
* Calculated weighted average gross revenue from FPR #1 'Franchised Outlets' 2023 Annual Gross Revenue (by Performance Tier)' table across four quartiles: (13 units × $1,034,352.45 + 14 units × $509,256.23 + 13 units × $388,899.00 + 13 units × $202,570.12) / 53 total units = $533,306.94. Median gross revenue is not provided for the entire reporting group. Best guess profit range is not calculated due to explicit statements in notes 4 and 5 indicating that the provided gross revenue figures do not reflect all costs and expenses necessary to determine net income or profit, and an extensive list of unquantified expenses.
Extracted Item 19 Section
Avg. Revenue: $533,307
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Unlock financial performance dataSURFACE EXPERTS Franchise Analysis
Surface Experts entered franchising with a specialized mobile repair model targeting everyday surface damage in homes and businesses, and recent system metrics hint at accelerating interest. Item 19 disclosures provide a clear window into average gross revenues, while SBA lending data uncovers financing trends with unusually stable repayment history. What separates this brand's trajectory from typical home service startups—steady expansion or hidden pressures?
Since launching franchises in 2018, Surface Experts has expanded from 59 locations in 2022 to 72 in 2023—a robust 22% growth rate—now stabilizing at 70 units. Projections call for 19 new openings, signaling confidence amid just 1 termination and 2 transfers in the latest FDD. Item 7 outlines initial investment from $140,840 to $227,475, including a $75,000 franchise fee, one wrapped vehicle, and staffing for a lead tech and business developer. This low-overhead mobile setup keeps cash needs modest compared to brick-and-mortar peers, with 36 SBA loans averaging $155,964 and an impressive 2.8% default rate underscoring lender trust and franchisee viability.
Item 19 reveals average gross revenue of $533,307 across reporting units, a solid benchmark for a six-year-old system in home services. Royalties hit 8% of gross sales or a $1,600 monthly minimum after year one, plus a 4% support center fee on sales over $80,000 monthly, up to 2% brand fund (currently waived), and a flat $240 monthly technology fee—stacking to potentially 14%+ on high performers. For investors eyeing $500K+ top-line potential with minimal fixed assets, the numbers suggest scalability in underserved repair niches, but the fee minimums could squeeze early ramp-up; strong growth and clean health metrics position it as a contender worth modeling against local market saturation.
Analysis based on the 2024 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How SURFACE EXPERTS Compares
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
SURFACE EXPERTS Current | $141K – $227K | $75K | 8.0% | 70 |
| MERRY MAIDS | $127K – $166K | $55K | 7.0% | 933 |
| HOLIDAY LIGHTING HEROES | $136K – $164K | $118K | 10.0% | 672 |
| MOSQUITO AUTHORITY | $54K – $128K | $45K | 10.0% | 546 |
| Culligan | $130K – $814K | $40K | 2.0% | 460 |
| MOSQUITO JOE | $150K – $192K | $43K | 10.0% | 415 |
Home Services Average 136 franchises | $142K – $269K | $52K | 6.9% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 136 Home Services franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2023)
Outlets by state across the United States
+13 more states
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Unlock location growth dataSBA Loan History
Historical SBA 7(a) loan data for SURFACE EXPERTS franchisees (2019 – 2025)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
36 SBA loans on record
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Unlock SBA loan historyFranchisee Contacts
72 franchisee contacts on file from official FDD filings.
72 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a SURFACE EXPERTS franchise ranges from $140,840 to $227,475. This includes a franchise fee of $75,000. Ongoing royalty fees are 8.0% of gross sales.
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