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SweatHouz
SweatHouz franchises enable owners to operate mind and body wellness centers offering private infrared saunas, cold plunge contrast therapies, Vitamin C showers, and other non-invasive therapies under the SWTHZ brand and proprietary system. The franchisor's business model centers on selling franchise agreements, providing operational support, standards, and supplier designations while earning initial fees and ongoing royalties. They target health and wellness-minded adults in a competitive market for saunas that is still developing for infrared and contrast therapies.
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Franchise Costs
6% royalty (increasing to 8% over time) + 3% brand fund + $1,250/mo technology fee
Financial Performance
Item 19 Financial Performance
Data Based On: Gross Sales for 22 franchised businesses for the full calendar year 2024.
* All figures are based on Calendar Year 2024 Monthly Gross Sales for Franchised Businesses. Average gross revenue is the mean of the 'Total' column for 22 franchised businesses. Median gross revenue is the median of these totals. Top quartile revenue is the average of the top 25% (6 units) of sorted total revenues. Bottom quartile revenue is the average of the bottom 25% (6 units) of sorted total revenues. No information on net income, net profit, EBITDA, or expenses was provided in Item 19.
Extracted Item 19 Section
Avg. Revenue: $330,263
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Unlock financial performance dataSweatHouz Franchise Analysis
In the fast-evolving wellness arena of infrared saunas and cold plunges, SweatHouz stands out as a fresh entrant that's already turning heads. Item 19 delivers revenue snapshots across its young system, while a hefty SBA loan portfolio underscores investor confidence. But with franchising kicking off just in 2022 and locations multiplying dramatically, does this high-velocity brand offer the stability you're seeking?
Item 7 lays out the initial investment from $569,757 to $1,193,974, covering buildout for private sauna suites, cold plunge setups, Vitamin C showers, and branded therapies in 2,000-4,000 sq ft spaces—mostly leased. The $45,000 franchise fee gets you training in Atlanta, site selection help, and proprietary ops systems, but factor in a 6% royalty that steps up to 8% over time, 3% brand fund, and $1,250 monthly tech fee eating into cash flow. Item 19 shines here: average gross revenue hits $330,263 with a median of $260,734 across comparable units, suggesting solid top-line potential in a market hungry for non-invasive recovery options, though medians trail averages indicating some outperformers skew the data.
Growth exploded from 1 franchised unit in 2023 to 22 in 2024—a staggering 2100% jump—plus 15 corporates, with 94 new units projected, signaling aggressive expansion backed by 45 SBA loans averaging $616,889. No major red flags in terminations or transfers per recent FDDs, fitting a developing infrared/contrast therapy niche targeting affluent wellness seekers. For buyers eyeing wellness services, SweatHouz packs punchy financials and momentum, but the fee ramp-up and build costs demand a location with $1M+ population density to hit those revenue marks profitably.
Analysis based on the 2025 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How SweatHouz Compares
Key Insights
- Higher investment than 85% of Wellness Services franchises
- Top 10 largest franchise system in Wellness Services
- One of the lowest SBA loan default rates in Wellness Services
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
SweatHouz Current | $570K – $1.2M | $45K | 6.0% | 22 |
| MASSAGE ENVY | $719K – $1.1M | $45K | 6.0% | 1,009 |
| The Dripbar (Unit) | $147K – $415K | $55K | 7.0% | 106 |
| MEDI-WEIGHTLOSS BUSINESS | $207K – $435K | $45K | 10.0% | 88 |
| MASSAGELUXE | $570K – $800K | $43K | 6.0% | 86 |
| beem Light Sauna | $393K – $718K | $65K | 8.0% | 38 |
Wellness Services Average 13 franchises | $392K – $699K | $53K | 7.2% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 13 Wellness Services franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
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Unlock location growth dataSBA Loan History
Historical SBA 7(a) loan data for SweatHouz franchisees (2023 – 2025)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
45 SBA loans on record
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Unlock SBA loan historyFranchisee Contacts
88 franchisee contacts on file from official FDD filings.
88 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a SweatHouz franchise ranges from $569,757 to $1,193,974. This includes a franchise fee of $45,000. Ongoing royalty fees are 6.0% of gross sales.
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