THE ALTERNATIVE BOARD
The Alternative Board (TAB) franchise allows operators to run a TAB Business that forms advisory boards of non-competing business leaders (TAB Members), facilitates monthly TAB Board Meetings, provides business coaching sessions, and offers proprietary tools and programs like StratPro® and HI-MAP™. Franchisees generate revenue primarily from TAB Members' business assessment fees, recurring membership dues for meetings and services, and sales of supplemental products, while paying an initial franchise fee and ongoing royalty fees to the franchisor based on TAB Revenue. The target market consists of business owners and executives seeking peer advisory support, coaching, and strategic business development resources.
Franchise Costs
20%-6% sliding scale royalty + 2% marketing development fee + $60/mo technology fee
Financial Performance
Item 19 Financial Performance
Data Based On: 30 domestic TAB Business franchisees who reported additional revenue from the TAB opportunity for calendar year 2024, operated a TAB Business franchise for at least twelve months, and met other criteria as detailed in Note 10.
* The average_gross_revenue ($92,224.81) and median_gross_revenue ($77,285.75) are extracted directly from the 'Total Group' row of Chart Nine. The revenue_top_quartile ($218,851.97) is taken from the 'Average' of the 'Top Third' category in Chart Nine. The revenue_bottom_quartile ($4,731.30) is taken from the 'Average' of the 'Bottom Third' category in Chart Nine. Other profit/income metrics or expense data were not explicitly provided to calculate net income, net profit, EBITDA, or a best-guess profit range.
Extracted Item 19 Section
How THE ALTERNATIVE BOARD Compares
Key Insights
- Lower than average SBA loan default rate in Business Services
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
THE ALTERNATIVE BOARD Current | $77K – $95K | $44K | 20.0% | 95 |
| Bimbo Foods Bakeries Distribution, LLC | $14K – $607K | N/A | N/A | 6,454 |
| THE UPS STORE (TRADITIONAL) | $216K – $609K | $30K | 5.0% | 4,500 |
| JACKSON HEWITT TAX SERVICE | $71K – $105K | $25K | 15.0% | 2,744 |
| CRUISE PLANNERS | $2K – $21K | $11K | 3.0% | 2,655 |
| SERVPRO (UNIT) | $259K – $380K | $100K | 10.0% | 2,286 |
Business Services Average 188 franchises | $118K – $284K | $46K | 10.4% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 188 Business Services franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
+20 more states
SBA Loan History
Historical SBA 7(a) loan data for THE ALTERNATIVE BOARD franchisees (2010 – 2025)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
Franchisee Contacts
99 franchisee contacts on file from official FDD filings.
| Name | SBA Loan |
|---|---|
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
99 Contacts Available
Unlock all THE ALTERNATIVE BOARD franchisee contacts with verified contact information
Due Diligence
Litigation (Item 3)
One concluded lawsuit filed by the franchisor against a former party (likely franchisee) in Denver County District Court (Case No. 2023CV33449).
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
Frequently Asked Questions
The total initial investment to open a THE ALTERNATIVE BOARD franchise ranges from $77,130 to $95,405. This includes a franchise fee of $44,000. Ongoing royalty fees are 20.0% of gross sales.
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