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The Picklr
The Picklr franchise operates premier indoor pickleball facilities and event centers, providing court reservations, leagues, tournaments, clinics, private/corporate events, a pro shop, and simple pre-packaged food and beverages (some with alcohol). It employs an innovative membership-based business model to deliver exceptional value and support to members in their pickleball journey. The target market includes individuals, teams, families, children, teens, and young adults interested in pickleball activities.
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Franchise Costs
7% royalty + 2% national marketing + $950/mo sponsorship management + $1,120/mo technology fee
Financial Performance
Item 19 Financial Performance
This franchise did not provide Item 19 financial performance data.
Be careful if you are interested in investing. The lack of financial performance representations may indicate limited data or varying results across franchises.
Extracted Item 19 Section
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Unlock financial performance dataThe Picklr Franchise Analysis
Pickleball's meteoric rise has birthed a new indoor powerhouse in The Picklr, blending courts, leagues, events, and memberships into a community hub. With franchising just kicking off in 2023 from Utah roots, the FDD outlines blistering early expansion and a trail of SBA loans that signal serious investor interest. Yet without Item 19 earnings disclosure, does this hype translate to paddle-smashing profits—or just a fleeting serve?
Item 7 lays out the steep entry: initial investment spans $1,242,900 to $2,094,300, covering buildout for premier facilities with pro shops and light F&B (including some alcohol). The $60,000 franchise fee unlocks this model, but ongoing bites include 7% royalties, 2% brand/ad fund, plus fixed $950 monthly sponsorship management and $1,120 technology fees—stacking to notable outflows before dinging a ball. No Item 19 means zero validated revenue or profit snapshots from existing spots, forcing buyers to probe validations directly amid this capital-intensive play.
System momentum screams opportunity: one location in 2023 ballooned to 17 by 2024 (+1600% growth), hitting 22 franchise units plus 2 corporate, with 45 new units projected. Eight SBA loans averaging $1,422,375 underscore financing traction for these high-ticket builds. For evaluators, this Utah disruptor rides pickleball's wave but demands scrutiny on unit economics, local market saturation risks, and how those extra fees erode margins without disclosed top lines—key before netting your own court.
Analysis based on the 2025 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How The Picklr Compares
Key Insights
- Higher investment than 81% of Sports & Recreation franchises
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
The Picklr Current | $1.2M – $2.1M | $60K | 7.0% | 22 |
| i9 SPORTS | $60K – $70K | $25K | 7.5% | 294 |
| FREEDOM BOAT CLUB | $264K – $623K | $50K | 6.0% | 288 |
| AQUA-TOTS SWIM SCHOOLS | $1.6M – $2.9M | $50K | 6.0% | 131 |
| X-GOLF | $1.1M – $1.7M | $40K | 7.0% | 122 |
| The Back Nine | $307K – $689K | $50K | 8.0% | 120 |
Sports & Recreation Average 26 franchises | $1.8M – $2.8M | $1.0M | 7.0% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 26 Sports & Recreation franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
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Unlock location growth dataSBA Loan History
Historical SBA 7(a) loan data for The Picklr franchisees (2024 – 2025)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
8 SBA loans on record
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Unlock SBA loan historyFranchisee Contacts
6 franchisee contacts on file from official FDD filings.
6 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a The Picklr franchise ranges from $1,242,900 to $2,094,300. This includes a franchise fee of $60,000. Ongoing royalty fees are 7.0% of gross sales.
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