The Yard gym
The Yard Gym franchises operate boutique strength and conditioning fitness studios specializing in functional strength, conditioning, and anaerobic group classes delivered via pre-recorded 50-minute sessions (RIG, TURF, PAY DAY) using proprietary pro-level equipment, with on-floor coaching for form and progression. Studios feature a minimalist, high-energy design in 2,000-4,400 sq ft spaces, sell branded merchandise, and follow standardized operations including class scheduling, marketing, and software. Targeting all fitness levels and age groups, the business model involves selling franchises (including conversions), equipment packages, initial fees, ongoing royalties, marketing fees, and leveraging a global network for brand strength.
Franchise Costs
Royalty fee + marketing fee + $850/mo technology fee
Financial Performance
Item 19 Financial Performance
Data Based On: 2 Franchised Gyms open and operating in the United States for the full 12-month periods ended September 30, 2024 and September 30, 2025.
* Average gross revenue calculated by taking the mean of the 'Total Gross Revenue (USD)' for the two franchised gyms across the two reported 12-month periods (October 1, 2023 - September 30, 2024, and October 1, 2024 - September 30, 2025). The individual revenues were: $781,220.00, $697,773.00, $786,761.04, $583,420.09. Average = ($781,220.00 + $697,773.00 + $786,761.04 + $583,420.09) / 4 = $712,293.53.
Extracted Item 19 Section
How The Yard gym Compares
Key Insights
- Higher investment than 77% of Specialized Fitness franchises
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
The Yard gym Current | $399K – $954K | $50K | N/A | 9 |
| JAZZERCISE | $2K – $3K | $1K | 20.0% | 5,251 |
| F45 Training | $294K – $719K | $60K | 7.0% | 789 |
| Stretch Lab | $269K – $610K | $65K | 8.0% | 485 |
| Stretch Zone | $139K – $320K | $60K | 7.0% | 377 |
| BRITISH SWIM SCHOOL | $122K – $168K | $60K | 10.0% | 258 |
Specialized Fitness Average 35 franchises | $316K – $642K | $51K | 7.5% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 35 Specialized Fitness franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2025)
Outlets by state across the United States
Due Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
Frequently Asked Questions
The total initial investment to open a The Yard gym franchise ranges from $398,550 to $954,100. This includes a franchise fee of $50,000.
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