TRUBLUE
TruBlue Home Service Ally franchises provide residential and commercial maintenance, repair, yard care, snow removal, senior home safety modifications, residential cleaning services, and property management services. The business model involves franchising these home services to operators who manage employees or contractors to perform the work, distinguishing through brand recognition, standardized quality, and targeted marketing. Primary target markets include busy affluent professionals, seniors, individuals recuperating from injury or illness, and those with disabilities.
Disclaimer: This information was extracted using AI from public Franchise Disclosure Documents and should be independently verified. This is not financial or legal advice. Always review official FDD filings before making investment decisions.
Overview
Financial Requirements
6% royalty + 2% national branding fee + $195/mo technology fee
Franchise Stats
Financial Performance
Item 19 Financial Performance
Data Based On: 44 franchised units open for at least one year under continuous ownership, operated on a full time basis with a handyman on staff and reported Gross Revenue each month from January 1, 2024 through December 31, 2024.
* Average gross revenue and median gross revenue were directly taken from the 'Cumulative Franchisees' row. Revenue top quartile is the Average Gross Revenue of the 'First Quartile'. Revenue bottom quartile is the Average Gross Revenue of the 'Fourth Quartile'.
Extracted Item 19 Section
How TRUBLUE Compares to Other Home Services Franchises
Key Insights
- Lower investment than 88% of Home Services franchises
- Higher than average SBA loan default rate in Home Services
| Franchise | Investment Range | Franchise Fee | Royalty | Locations |
|---|---|---|---|---|
TRUBLUE Current | $70K - $96K | $50K | 6.0% | 104 |
| MERRY MAIDS | $127K - $166K | $55K | 7.0% | 933 |
| HOLIDAY LIGHTING HEROES | $150K - $177K | $127K | 10.0% | 653 |
| SIGN GYPSIES | $4K - $5K | $1K | N/A | 587 |
| MOSQUITO AUTHORITY | $54K - $128K | $45K | 10.0% | 546 |
| Culligan | $130K - $814K | $40K | 2.0% | 460 |
Home Services Average 129 franchises | $144K - $289K | $53K | 7.0% | - |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 129 Home Services franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
+18 more states
SBA Loan History
Historical SBA 7(a) loan data for TRUBLUE franchisees (2017 - 2025)
Loans by Year
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
Franchisee Contacts
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Due Diligence
Litigation (Item 3)
No litigation involving franchisees reported in the FDD.
Bankruptcy (Item 4)
No bankruptcy history reported in the FDD.
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
Frequently Asked Questions
How much does it cost to open a TRUBLUE franchise?
The total initial investment to open a TRUBLUE franchise ranges from $70,050 to $96,400. This includes a franchise fee of $49,900. Ongoing royalty fees are 6.0% of gross sales.
How much revenue does a TRUBLUE franchise make?
According to the 2025 FDD, the average gross revenue for a TRUBLUE franchise is $369,264. The median revenue is $314,484.
How many TRUBLUE franchise locations are there?
As of the 2025 FDD, TRUBLUE has 104 franchise locations. The company has been franchising since 2011.
Can you get an SBA loan for a TRUBLUE franchise?
Yes, SBA loans are available for TRUBLUE franchises. Historical data shows 13 SBA 7(a) loans have been approved for TRUBLUE franchisees, with an average loan amount of $131,862. The historical default rate is 0.0%.
Is TRUBLUE a good franchise to buy?
TRUBLUE shows several positive indicators: established brand with 104+ locations, transparent financial performance data (Item 19), low SBA loan default rate. However, franchise success depends on many factors including location, local market conditions, and owner involvement. We recommend speaking with existing franchisees and consulting with a franchise attorney before making a decision.
Interested in TRUBLUE?
Talk to a franchise advisor to get personalized guidance and learn if TRUBLUE is the right fit for you.
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