TRUBLUE

TRUBLUE

TruBlue Home Service Ally franchises provide residential and commercial maintenance, repair, yard care, snow removal, senior home safety modifications, residential cleaning services, and property management services. The business model involves franchising these home services to operators who manage employees or contractors to perform the work, distinguishing through brand recognition, standardized quality, and targeted marketing. Primary target markets include busy affluent professionals, seniors, individuals recuperating from injury or illness, and those with disabilities.

104
Locations
$70K–$96K
Investment
Since 2011
Franchising
ServicesCincinnati, OHwww.TruBlueAlly.comDisclaimer

Franchise Costs


Franchise Fee
$49,900
Item 5 of FDD
Initial Investment Range
$70,050 $96,400
Low: $70,050High: $96,400
Item 7 of FDD
Royalty Rate
6.00%
of gross sales
Brand Fund
2.00%
Item 6 of FDD
Fixed Monthly Fees
$195 – $195
Item 6 of FDD

6% royalty + 2% national branding fee + $195/mo technology fee

Financial Performance


Item 19 Financial Performance

Average Gross Revenue
$0
Median Gross Revenue
$0
Top Quartile Revenue
$0
Bottom Quartile Revenue
$0

Data Based On: 44 franchised units open for at least one year under continuous ownership, operated on a full time basis with a handyman on staff and reported Gross Revenue each month from January 1, 2024 through December 31, 2024.

* Average gross revenue and median gross revenue were directly taken from the 'Cumulative Franchisees' row. Revenue top quartile is the Average Gross Revenue of the 'First Quartile'. Revenue bottom quartile is the Average Gross Revenue of the 'Fourth Quartile'.

Extracted Item 19 Section

How TRUBLUE Compares


Key Insights

  • Lower investment than 88% of Home Services franchises
  • Higher than average SBA loan default rate in Home Services
FranchiseInvestmentFeeRoyaltyLocations
TRUBLUE
Current
$70K – $96K$50K6.0%104
MERRY MAIDS$127K – $166K$55K7.0%933
HOLIDAY LIGHTING HEROES$150K – $177K$127K10.0%653
SIGN GYPSIES$4K – $5K$1KN/A587
MOSQUITO AUTHORITY$54K – $128K$45K10.0%546
Culligan$130K – $814K$40K2.0%460
Home Services Average
130 franchises
$144K – $289K$53K7.0%

* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 130 Home Services franchises by location count.

Locations & Growth


Outlet Growth Over Time

Total outlets at end of each year

Geographic Distribution (2024)

Outlets by state across the United States

Top States
1CA
10
2CO
10
3TX
9
4FL
9
5NJ
6
6VA
6
7NC
5
8TN
5
9MN
5
10IN
4
11MI
3
12GA
3
13OH
3
14ID
3
15AZ
2

+18 more states

SBA Loan History


Historical SBA 7(a) loan data for TRUBLUE franchisees (20172025)

Total Loans
13
Average Loan
$131,862
Total Volume
$1.7M
Default Rate
0.0%

Loans by Year

SBA 7(a) loan activity over time

* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.

Franchisee Contacts


81 franchisee contacts on file from official FDD filings.

NameSBA Loan
John Smith
ABC Franchise LLC
$350,000
2023 · Active
John Smith
ABC Franchise LLC
$350,000
2023 · Active
John Smith
ABC Franchise LLC
$350,000
2023 · Active
John Smith
ABC Franchise LLC
$350,000
2023 · Active
John Smith
ABC Franchise LLC
$350,000
2023 · Active

81 Contacts Available

Unlock all TRUBLUE franchisee contacts with verified contact information

Due Diligence


Litigation (Item 3)

Franchisee Cases0
No litigation involving franchisees reported

Bankruptcy (Item 4)

Bankruptcy HistoryNo
No bankruptcy history reported

System Health (Item 20)

Franchise system changes reported in the most recent fiscal year

Terminations
1
Non-Renewals
1
Reacquired
7
Ceased Ops
0
Transfers
14
Sold to Franchisees
0
Projected New
20

Frequently Asked Questions


The total initial investment to open a TRUBLUE franchise ranges from $70,050 to $96,400. This includes a franchise fee of $49,900. Ongoing royalty fees are 6.0% of gross sales.

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