Waterloo Turf
Waterloo Turf offers franchises for operating comprehensive artificial turf businesses that sell approved artificial turf and surface products along with related installation and landscaping services to commercial and residential customers. The business model revolves around a proprietary system including development and operational guidelines, training programs, approved equipment and supplies, and brand standards under the 'Waterloo Turf' marks. It targets homeowners and businesses in urban, suburban, and rural areas valuing property improvement, aesthetic enhancement, and water conservation.
Disclaimer: This information was extracted using AI from public Franchise Disclosure Documents and should be independently verified. This is not financial or legal advice. Always review official FDD filings before making investment decisions.
Overview
Financial Requirements
6% royalty + 2% national brand fund + $600/mo technology fee (up to $1,000/mo)
Franchise Stats
Financial Performance
Item 19 Financial Performance
Data Based On: Data based on 3 company-affiliated units (Austin 2023, Austin 2024, San Antonio 2024), with financial results adjusted to a 'prototype territory' size for franchisee comparability. No franchised units were operating during the periods presented (confirmed by Item 20).
* Average gross revenue and average net income were calculated from three company-affiliated unit data points, each adjusted to a 'prototype territory' size as presented in the document: Austin 2023 (Gross Sales: $425,104.36, Net Income: $63,089.09), Austin 2024 (Gross Sales: $506,080.85, Net Income: $79,158.07), San Antonio 2024 (Gross Sales: $385,960.24, Net Income: $61,048.97). Net income percentages for prototype territories were applied based on the percentages of actual gross sales after franchise adjustments and add-backs (Austin 2023: 14.85%, Austin 2024: 15.64%, San Antonio 2024: 15.84%). Median, top quartile, and bottom quartile revenues, as well as best-guess profit ranges, were derived from these three individual prototype territory data points.
Extracted Item 19 Section
How Waterloo Turf Compares to Other Home Services Franchises
| Franchise | Investment Range | Franchise Fee | Royalty | Locations |
|---|---|---|---|---|
Waterloo Turf Current | $106K - $152K | $59K | 6.0% | 0 |
| MERRY MAIDS | $127K - $166K | $55K | 7.0% | 933 |
| HOLIDAY LIGHTING HEROES | $150K - $177K | $127K | 10.0% | 653 |
| SIGN GYPSIES | $4K - $5K | $1K | N/A | 587 |
| MOSQUITO AUTHORITY | $54K - $128K | $45K | 10.0% | 546 |
| Culligan | $130K - $814K | $40K | 2.0% | 460 |
Home Services Average 129 franchises | $144K - $289K | $53K | 7.0% | - |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 129 Home Services franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
SBA Loan History
Historical SBA 7(a) loan data for Waterloo Turf franchisees (2025 - 2025)
Loans by Year
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
Franchisee Contacts
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Due Diligence
Litigation (Item 3)
No litigation involving franchisees reported in the FDD.
Bankruptcy (Item 4)
No bankruptcy history reported in the FDD.
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
Frequently Asked Questions
How much does it cost to open a Waterloo Turf franchise?
The total initial investment to open a Waterloo Turf franchise ranges from $106,300 to $151,500. This includes a franchise fee of $59,000. Ongoing royalty fees are 6.0% of gross sales.
How much revenue does a Waterloo Turf franchise make?
According to the 2025 FDD, the average gross revenue for a Waterloo Turf franchise is $439,048.48. The median revenue is $425,104.36.
How much profit can you make with a Waterloo Turf franchise?
Based on the financial performance data in the FDD, estimated profit for a Waterloo Turf franchise ranges from $61,048.97 to $79,158.07 per year. Actual results vary based on location, management, and market conditions.
Can you get an SBA loan for a Waterloo Turf franchise?
Yes, SBA loans are available for Waterloo Turf franchises. Historical data shows 1 SBA 7(a) loans have been approved for Waterloo Turf franchisees, with an average loan amount of $350,000. The historical default rate is 0.0%.
Is Waterloo Turf a good franchise to buy?
Waterloo Turf shows several positive indicators: transparent financial performance data (Item 19), low SBA loan default rate. However, franchise success depends on many factors including location, local market conditions, and owner involvement. We recommend speaking with existing franchisees and consulting with a franchise attorney before making a decision.
Interested in Waterloo Turf?
Talk to a franchise advisor to get personalized guidance and learn if Waterloo Turf is the right fit for you.
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