How much revenue does a Waterloo Turf franchise make?

According to the 2025 FDD, the average gross revenue for a Waterloo Turf franchise is $439,048.48. The median revenue is $425,104.36.

How much profit can you make with a Waterloo Turf franchise?

Based on the financial performance data in the FDD, estimated profit for a Waterloo Turf franchise ranges from $61,048.97 to $79,158.07 per year. Actual results vary based on location, management, and market conditions.

Can you get an SBA loan for a Waterloo Turf franchise?

Yes, SBA loans are available for Waterloo Turf franchises. Historical data shows 1 SBA 7(a) loans have been approved for Waterloo Turf franchisees, with an average loan amount of $350,000. The historical default rate is 0.0%.

Is Waterloo Turf a good franchise to buy?

Waterloo Turf shows several positive indicators: transparent financial performance data (Item 19), low SBA loan default rate. However, franchise success depends on many factors including location, local market conditions, and owner involvement. We recommend speaking with existing franchisees and consulting with a franchise attorney before making a decision.

Waterloo Turf

Waterloo Turf offers franchises for operating comprehensive artificial turf businesses that sell approved artificial turf and surface products along with related installation and landscaping services to commercial and residential customers. The business model revolves around a proprietary system including development and operational guidelines, training programs, approved equipment and supplies, and brand standards under the 'Waterloo Turf' marks. It targets homeowners and businesses in urban, suburban, and rural areas valuing property improvement, aesthetic enhancement, and water conservation.

$106K–$152K

Investment

Since 2024

Franchising

ServicesAustin, TXTrivium Franchise Holdings, LLCwww.waterlooturf.comDisclaimer

Franchise Costs

Franchise Fee

$59,000

Item 5 of FDD

Initial Investment Range

$106,300 – $151,500

Low: $106,300High: $151,500

Item 7 of FDD

Royalty Rate

6.00%

of gross sales

Brand Fund

2.00%

Item 6 of FDD

Fixed Monthly Fees

$600 – $1,000

Item 6 of FDD

6% royalty + 2% national brand fund + $600/mo technology fee (up to $1,000/mo)

Financial Performance

Item 19 Financial Performance

Average Gross Revenue

Median Gross Revenue

Top Quartile Revenue

Bottom Quartile Revenue

Average Net Income

Data Based On: Data based on 3 company-affiliated units (Austin 2023, Austin 2024, San Antonio 2024), with financial results adjusted to a 'prototype territory' size for franchisee comparability. No franchised units were operating during the periods presented (confirmed by Item 20).

* Average gross revenue and average net income were calculated from three company-affiliated unit data points, each adjusted to a 'prototype territory' size as presented in the document: Austin 2023 (Gross Sales: $425,104.36, Net Income: $63,089.09), Austin 2024 (Gross Sales: $506,080.85, Net Income: $79,158.07), San Antonio 2024 (Gross Sales: $385,960.24, Net Income: $61,048.97). Net income percentages for prototype territories were applied based on the percentages of actual gross sales after franchise adjustments and add-backs (Austin 2023: 14.85%, Austin 2024: 15.64%, San Antonio 2024: 15.84%). Median, top quartile, and bottom quartile revenues, as well as best-guess profit ranges, were derived from these three individual prototype territory data points.

Extracted Item 19 Section

How Waterloo Turf Compares

Franchise	Investment	Fee	Royalty	Locations
Waterloo Turf Current	$106K – $152K	$59K	6.0%	0
MERRY MAIDS	$127K – $166K	$55K	7.0%	933
HOLIDAY LIGHTING HEROES	$150K – $177K	$127K	10.0%	653
SIGN GYPSIES	$4K – $5K	$1K	N/A	587
MOSQUITO AUTHORITY	$54K – $128K	$45K	10.0%	546
Culligan	$130K – $814K	$40K	2.0%	460
Home Services Average 130 franchises	$144K – $289K	$53K	7.0%	–

* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 130 Home Services franchises by location count.

Locations & Growth

Outlet Growth Over Time

Total outlets at end of each year

Geographic Distribution (2024)

Outlets by state across the United States

Top States

1TX

SBA Loan History

Historical SBA 7(a) loan data for Waterloo Turf franchisees (2025 – 2025)

Total Loans

Average Loan

$350,000

Total Volume

$0.3M

Default Rate

0.0%

Loans by Year

SBA 7(a) loan activity over time

* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.

Franchisee Contacts

4 franchisee contacts on file from official FDD filings.

Name	Address	Phone	Email	SBA Loan
John Smith ABC Franchise LLC	123 Main St Anytown, CA 90210	(555) 123-4567	john@example.com	$350,000 2023 · Active
John Smith ABC Franchise LLC	123 Main St Anytown, CA 90210	(555) 123-4567	john@example.com	$350,000 2023 · Active
John Smith ABC Franchise LLC	123 Main St Anytown, CA 90210	(555) 123-4567	john@example.com	$350,000 2023 · Active
John Smith ABC Franchise LLC	123 Main St Anytown, CA 90210	(555) 123-4567	john@example.com	$350,000 2023 · Active
John Smith ABC Franchise LLC	123 Main St Anytown, CA 90210	(555) 123-4567	john@example.com	$350,000 2023 · Active

4 Contacts Available

Unlock all Waterloo Turf franchisee contacts with verified contact information

Due Diligence

Litigation (Item 3)

Franchisee Cases0

No litigation involving franchisees reported

Bankruptcy (Item 4)

Bankruptcy HistoryNo

No bankruptcy history reported

System Health (Item 20)

Franchise system changes reported in the most recent fiscal year

Terminations

Non-Renewals

Reacquired

Ceased Ops

Transfers

Sold to Franchisees

Projected New

Frequently Asked Questions

The total initial investment to open a Waterloo Turf franchise ranges from $106,300 to $151,500. This includes a franchise fee of $59,000. Ongoing royalty fees are 6.0% of gross sales.