How much revenue does a Waterloo Turf franchise make?

Waterloo Turf does disclose financial performance data (Item 19) in their 2025 FDD, including average and median gross revenue figures. Get full access to see the exact revenue numbers and detailed financial breakdown.

How much profit can you make with a Waterloo Turf franchise?

Profit estimates for Waterloo Turf franchises are available from the Item 19 financial performance data in the 2025 FDD. Get full access to see the estimated profit range and calculation methodology.

Can you get an SBA loan for a Waterloo Turf franchise?

Yes, SBA loans are available for Waterloo Turf franchises. We have historical SBA 7(a) loan data on file including approval counts, average loan amounts, and default rates. Get full access to see the complete SBA loan history.

Is Waterloo Turf a good franchise to buy?

Waterloo Turf shows several positive indicators: transparent financial performance data (Item 19), low SBA loan default rate. However, franchise success depends on many factors including location, local market conditions, and owner involvement. We recommend speaking with existing franchisees and consulting with a franchise attorney before making a decision.

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Waterloo Turf

Waterloo Turf offers franchises for operating comprehensive artificial turf businesses that sell approved artificial turf and surface products along with related installation and landscaping services to commercial and residential customers. The business model revolves around a proprietary system including development and operational guidelines, training programs, approved equipment and supplies, and brand standards under the 'Waterloo Turf' marks. It targets homeowners and businesses in urban, suburban, and rural areas valuing property improvement, aesthetic enhancement, and water conservation.

$106K–$152K

Since 2024

ServicesAustin, TXTrivium Franchise Holdings, LLCwww.waterlooturf.comDisclaimer

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Franchise Costs

Franchise Fee

$59,000

Initial Investment

$106,300 – $151,500

Royalty Rate

6.00%

Brand Fund

2.00%

Fixed Monthly Fees

$600 – $1,000

6% royalty + 2% national brand fund + $600/mo technology fee (up to $1,000/mo)

Financial Performance

Item 19 Financial Performance

Average Gross Revenue

$439,048.48

Median Gross Revenue

$425,104.36

Top Quartile Revenue

$506,080.85

Bottom Quartile Revenue

$385,960.24

Average Net Income

$67,805.05

Data Based On: Data based on 3 company-affiliated units (Austin 2023, Austin 2024, San Antonio 2024), with financial results adjusted to a 'prototype territory' size for franchisee comparability. No franchised units were operating during the periods presented (confirmed by Item 20).

* Average gross revenue and average net income were calculated from three company-affiliated unit data points, each adjusted to a 'prototype territory' size as presented in the document: Austin 2023 (Gross Sales: $425,104.36, Net Income: $63,089.09), Austin 2024 (Gross Sales: $506,080.85, Net Income: $79,158.07), San Antonio 2024 (Gross Sales: $385,960.24, Net Income: $61,048.97). Net income percentages for prototype territories were applied based on the percentages of actual gross sales after franchise adjustments and add-backs (Austin 2023: 14.85%, Austin 2024: 15.64%, San Antonio 2024: 15.84%). Median, top quartile, and bottom quartile revenues, as well as best-guess profit ranges, were derived from these three individual prototype territory data points.

Extracted Item 19 Section

Avg. Revenue: $439,048

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Waterloo Turf Franchise Analysis

In an age of escalating water bills and drought concerns, Waterloo Turf emerges as a fresh player promising lush, maintenance-free landscapes without the H2O headache. Franchising since 2024 from Austin, TX, this artificial turf specialist's 2025 FDD packs Item 19 disclosures on revenues and estimated profits that hint at solid potential in home services. Yet with only five corporate locations and zero growth last year, can this newcomer deliver the green (turf, that is) for investors?

Item 7 lays out the startup hurdles: a $59,000 franchise fee atop a total investment of $106,300 to $151,500, covering turf inventory, installation gear, and initial marketing. Ongoing fees bite at 6% royalty plus 2% brand fund, with a $600 monthly technology fee scaling to $1,000—watch that as territories expand. Item 19 shines brightly here, revealing average gross revenues of $439,048 and median $425,104 across units, translating to estimated profits between $61,049 and $79,158 after expenses. For a nascent system, these figures suggest quick ramp-up for operators tapping urban-suburban demand for water-saving upgrades.

System maturity lags with five corporate spots unchanged from 2023 to 2024 (+0% growth), but leadership eyes 19 new units ahead, signaling ambition. Just one SBA loan on record at $350,000 hints at financing feasibility, though sparse data urges scrutiny. Prospective buyers should probe Item 20 for litigation/termination trends, validate local turf demand via market studies, and model scenarios adjusting for that tech fee creep—key to gauging if Waterloo Turf's proprietary playbook turns modest units into a portfolio powerhouse.

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Analysis based on the 2025 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.

How Waterloo Turf Compares

Franchise	Investment	Fee	Royalty	Locations
Waterloo Turf Current	$106K – $152K	$59K	6.0%	0
MERRY MAIDS	$127K – $166K	$55K	7.0%	933
HOLIDAY LIGHTING HEROES	$136K – $164K	$118K	10.0%	672
MOSQUITO AUTHORITY	$54K – $128K	$45K	10.0%	546
Culligan	$130K – $814K	$40K	2.0%	460
MOSQUITO JOE	$150K – $192K	$43K	10.0%	415
Home Services Average 136 franchises	$142K – $269K	$52K	6.9%	–

* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 136 Home Services franchises by location count.

Locations & Growth

Outlet Growth Over Time

Total outlets at end of each year

Geographic Distribution (2024)

Outlets by state across the United States

Top States

1TX

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SBA Loan History

Historical SBA 7(a) loan data for Waterloo Turf franchisees (2025 – 2025)

Total Loans

Average Loan

$350,000

Total Volume

$0.3M

Default Rate

0.0%

Loans by Year

SBA 7(a) loan activity over time

* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.

1 SBA loans on record

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Franchisee Contacts

4 franchisee contacts on file from official FDD filings.

4 Contacts Available

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Due Diligence

Litigation (Item 3)

Franchisee Cases0

No litigation involving franchisees reported

Bankruptcy (Item 4)

Bankruptcy HistoryNo

No bankruptcy history reported

System Health (Item 20)

Franchise system changes reported in the most recent fiscal year

Terminations

Non-Renewals

Reacquired

Ceased Ops

Transfers

Sold to Franchisees

Projected New

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Frequently Asked Questions

The total initial investment to open a Waterloo Turf franchise ranges from $106,300 to $151,500. This includes a franchise fee of $59,000. Ongoing royalty fees are 6.0% of gross sales.