Woops!
Woops! franchises allow operators to run luxury gifting services and retail outlets featuring French-style macaron pastries, luxury confections, cookies, baked goods, sandwiches, beverages, and merchandise under the WOOPS! brand. The business model includes three formats: Mobile Business (kiosks, carts, trucks for events and pop-ups), Boutique (in-line retail with coffee and events), and Shop (full bake shop with expanded menu). They target the general public for gifting, corporate events, fundraisers, weddings, fairs, and holiday markets.
Disclaimer: This information was extracted using AI from public Franchise Disclosure Documents and should be independently verified. This is not financial or legal advice. Always review official FDD filings before making investment decisions.
Overview
Financial Requirements
4% royalty (greater of 4% or $100/wk, up to 6%) + 2% brand fund (up to 3%) + $250/mo technology fee + up to $400/mo in music, delivery, and quality fees
Franchise Stats
Financial Performance
Item 19 Financial Performance
Data Based On: 23 franchised outlets (Bake Shops, Boutiques, Mobile units 1-20) and 4 Pop-Up/Event Outlets, all operating in 2024.
* Gross revenue (Net Sales) was extracted for 23 primary franchised units (Bake Shops, Boutiques, and Mobile units 1-20) from Tables 1-A, 1-B, 1-C, and 1-D for the full year 2024. Any monthly Net Sales marked with `$` or left empty in the OCR output were treated as 0 for that month. Additionally, gross revenue for 4 Pop-Up/Event Outlets was extracted from Table 2. All 27 units (23 primary + 4 Pop-Up) had annual sales greater than 0 and were included in the calculation of average, median, and quartiles. No information on expenses, net income, net profit, or EBITDA was provided, so profit estimates are not possible.
Extracted Item 19 Section
How Woops! Compares to Other Specialty Food Franchises
Key Insights
- One of the lowest SBA loan default rates in Specialty Food
| Franchise | Investment Range | Franchise Fee | Royalty | Locations |
|---|---|---|---|---|
Woops! Current | $157K - $401K | $45K | 4.0% | 24 |
| EDIBLE ARRANGEMENTS | $214K - $587K | $30K | 5.0% | 680 |
| HONEYBAKED HAM AND THE HONEYBAKED HAM AND CAFE CO. | $581K - $877K | $15K | 6.0% | 208 |
| CANTEEN | $9K - $44K | $3K | 5.3% | 100 |
| The Spice & Tea Exchange | $299K - $532K | $39K | 7.0% | 93 |
| GRAZE CRAZE | $167K - $326K | $50K | 6.0% | 89 |
Specialty Food Average 13 franchises | $277K - $556K | $33K | 5.8% | - |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 13 Specialty Food franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
SBA Loan History
Historical SBA 7(a) loan data for Woops! franchisees (2019 - 2019)
Loans by Year
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
Franchisee Contacts
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Due Diligence
Litigation (Item 3)
No litigation involving franchisees reported in the FDD.
Bankruptcy (Item 4)
No bankruptcy history reported in the FDD.
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
Frequently Asked Questions
How much does it cost to open a Woops! franchise?
The total initial investment to open a Woops! franchise ranges from $157,425 to $400,675. This includes a franchise fee of $45,000. Ongoing royalty fees are 4.0% of gross sales.
How much revenue does a Woops! franchise make?
According to the 2025 FDD, the average gross revenue for a Woops! franchise is $205,664.66. The median revenue is $186,528.01.
How many Woops! franchise locations are there?
As of the 2025 FDD, Woops! has 24 franchise locations. The company has been franchising since 2015.
Can you get an SBA loan for a Woops! franchise?
Yes, SBA loans are available for Woops! franchises. Historical data shows 1 SBA 7(a) loans have been approved for Woops! franchisees, with an average loan amount of $102,000. The historical default rate is 0.0%.
Is Woops! a good franchise to buy?
Woops! shows several positive indicators: transparent financial performance data (Item 19), low SBA loan default rate. However, franchise success depends on many factors including location, local market conditions, and owner involvement. We recommend speaking with existing franchisees and consulting with a franchise attorney before making a decision.
Interested in Woops!?
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