Woops!
Woops! franchises allow operators to run luxury gifting services and retail outlets featuring French-style macaron pastries, luxury confections, cookies, baked goods, sandwiches, beverages, and merchandise under the WOOPS! brand. The business model includes three formats: Mobile Business (kiosks, carts, trucks for events and pop-ups), Boutique (in-line retail with coffee and events), and Shop (full bake shop with expanded menu). They target the general public for gifting, corporate events, fundraisers, weddings, fairs, and holiday markets.
Franchise Costs
4% royalty (greater of 4% or $100/wk, up to 6%) + 2% brand fund (up to 3%) + $250/mo technology fee + up to $400/mo in music, delivery, and quality fees
Financial Performance
Item 19 Financial Performance
Data Based On: 23 franchised outlets (Bake Shops, Boutiques, Mobile units 1-20) and 4 Pop-Up/Event Outlets, all operating in 2024.
* Gross revenue (Net Sales) was extracted for 23 primary franchised units (Bake Shops, Boutiques, and Mobile units 1-20) from Tables 1-A, 1-B, 1-C, and 1-D for the full year 2024. Any monthly Net Sales marked with `$` or left empty in the OCR output were treated as 0 for that month. Additionally, gross revenue for 4 Pop-Up/Event Outlets was extracted from Table 2. All 27 units (23 primary + 4 Pop-Up) had annual sales greater than 0 and were included in the calculation of average, median, and quartiles. No information on expenses, net income, net profit, or EBITDA was provided, so profit estimates are not possible.
Extracted Item 19 Section
How Woops! Compares
Key Insights
- One of the lowest SBA loan default rates in Specialty Food
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
Woops! Current | $157K – $401K | $45K | 4.0% | 24 |
| EDIBLE ARRANGEMENTS | $214K – $587K | $30K | 5.0% | 680 |
| HONEYBAKED HAM AND THE HONEYBAKED HAM AND CAFE CO. | $514K – $830K | $20K | 6.0% | 212 |
| CANTEEN | $9K – $44K | $3K | 5.3% | 100 |
| The Spice & Tea Exchange | $299K – $532K | $39K | 7.0% | 93 |
| GRAZE CRAZE | $167K – $326K | $50K | 6.0% | 89 |
Specialty Food Average 14 franchises | $254K – $522K | $31K | 6.1% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 14 Specialty Food franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
SBA Loan History
Historical SBA 7(a) loan data for Woops! franchisees (2019 – 2019)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
Franchisee Contacts
33 franchisee contacts on file from official FDD filings.
| Name | SBA Loan |
|---|---|
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
33 Contacts Available
Unlock all Woops! franchisee contacts with verified contact information
Due Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
Frequently Asked Questions
The total initial investment to open a Woops! franchise ranges from $157,425 to $400,675. This includes a franchise fee of $45,000. Ongoing royalty fees are 4.0% of gross sales.
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