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BAR METHOD
The Bar Method franchise allows operators to open fitness studios offering barre-based exercise classes using proprietary and non-proprietary techniques to provide targeted fitness training that sculpts muscles, burns fat, and improves stamina in an attractive atmosphere. Studios follow a system of strength exercises, stretches, and may offer enhanced classes incorporating elements like yoga, while also selling fitness apparel and retail items. The primary target market is women aged 25-65, though it appeals to men and women of various ages competing in the broader fitness industry including gyms, yoga, Pilates, and boutique studios.
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Franchise Costs
6% royalty + 2% marketing fund + $429/mo technology fee
Financial Performance
Item 19 Financial Performance
Data Based On: 73 franchised Bar Method Studios that were open and operating for the entire 12-month period ended February 28, 2026.
* All revenue figures were directly extracted from 'Section A: Total Gross Revenue' table for the 73 franchised studios operating for the 12-month period ended February 28, 2026. The 'Average of All' gross revenue was confirmed by calculating a weighted average from the quartile averages and studio counts (18 studios in Top 1/4, 18 in Second 1/4, 18 in Third 1/4, 19 in Bottom 1/4), which precisely matched the stated overall average. The document explicitly states that Item 19 does not reflect cost of sales, operating expenses, or other costs to calculate net income or profit, hence all profit/EBITDA fields are null.
Extracted Item 19 Section
Avg. Revenue: $422,969
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Unlock financial performance dataBAR METHOD Franchise Analysis
Barre fitness franchises like Bar Method promise sculpted results for operators too, blending proprietary techniques with a loyal female demographic. Item 19 disclosures offer a clear revenue snapshot, but SBA loan records and a notable litigation case add layers of intrigue. Is this system's stability worth the six-figure entry, or do the red flags signal caution?
Item 7 in the 2026 FDD outlines an initial investment range of $240,012 to $491,082, including the $42,500 franchise fee, build-out for boutique studios, and equipment for barre classes plus retail apparel sales. Ongoing fees hit 6% royalties, 2% brand/ad fund, and a $429 monthly technology charge—standard for fitness but the tech add-on bumps costs versus category norms around 5-7% total. Item 19 shines with average gross revenues of $422,969 and medians at $383,926, suggesting solid top-line potential in a market crowded by yoga and Pilates rivals, though no profit figures mean operators must subtract 8% fees and typical 60-70% COGS for staffing and rent in high-traffic spots.
System health shows modest scale at 73 locations since 2008 franchising, with just 3 projected new units signaling contraction risk amid boutique fitness shakeouts. Low drama in FDD Item 20: only 1 termination and 1 non-renewal last year, plus 3 transfers, but a former franchisee's arbitration over alleged Item 19 and oral sales misrepresentations raises disclosure worries. SBA stats on 56 loans averaging $342,527 reveal a 12.5% default rate—elevated for fitness (norms 8-10%)—and parent Purpose Brands' bankruptcy history amplifies execution risks. For investors eyeing women's fitness trends, revenues tempt, but litigation, defaults, and slow growth demand scrutiny before committing.
Analysis based on the 2026 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How BAR METHOD Compares
Key Insights
- Lower than average SBA loan default rate in Specialized Fitness
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
BAR METHOD Current | $240K – $491K | $43K | 6.0% | 73 |
| JAZZERCISE | $2K – $3K | $1K | 20.0% | 5,251 |
| Orangetheory | $765K – $1.1M | $60K | 8.0% | 1,209 |
| F45 Training | $294K – $719K | $60K | 7.0% | 789 |
| Stretch Lab | $269K – $610K | $65K | 8.0% | 485 |
| Stretch Zone | $139K – $320K | $60K | 7.0% | 377 |
Specialized Fitness Average 34 franchises | $314K – $650K | $51K | 7.5% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 34 Specialized Fitness franchises by location count.
SBA Loan History
Historical SBA 7(a) loan data for BAR METHOD franchisees (2012 – 2025)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
56 SBA loans on record
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Unlock SBA loan historyFranchisee Contacts
60 franchisee contacts on file from official FDD filings.
60 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Arbitration by former franchisee alleging misrepresentations in Item 19 financial disclosures and oral representations inducing purchase of two franchises.
Bankruptcy (Item 4)
Thomas Leverton, CEO of parent companies Purpose Brands Holdings, LLC and Purpose Brands Intermediate, LLC, was CEO of CEC Entertainment, Inc. until February 2020; CEC Entertainment filed Chapter 11 on June 24, 2020, plan confirmed December 15, 2020, discharged December 30, 2020.
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a BAR METHOD franchise ranges from $240,012 to $491,082. This includes a franchise fee of $42,500. Ongoing royalty fees are 6.0% of gross sales.
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