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First Day Homecare
First Day Homecare franchises provide in-home care services including Personal Care Services, Private Duty Nursing, and Pediatric Applied Behavioral Analysis (ABA) Therapy to medically complex children and their families. The business model licenses a proprietary system featuring specific trademarks, procedures, manuals, and approved supplies for franchisees to operate within designated territories. The target market is families needing community-based home care services in a competitive industry.
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Franchise Costs
5% royalty + 1% brand fund + $300/mo technology + $560/mo EMR software + $275/mo SEO/landing page
Financial Performance
Item 19 Financial Performance
Data Based On: Data based on one Affiliate-Owned Outlet operating for full years 2022-2024. Franchised outlets were excluded as none operated for the entirety of any Measuring Period.
* Financial data is for a single Affiliate-Owned Outlet for FY 2024, as no franchised outlets operated for the entire measuring period. Average Gross Revenue, Gross Profit, and Adjusted EBITDA are taken directly from the provided table for FY 2024. EBITDA Margin is converted from the percentage given (16.61% = 0.1661). Best guess profit high is set to the Adjusted EBITDA ($1,479,881), representing the earnings before interest, taxes, depreciation, and amortization. Best guess profit low is estimated by applying a 25% reduction to the Adjusted EBITDA ($1,479,881 * (1 - 0.25) = $1,109,910.75) to conservatively account for estimated ITDA expenses not included in EBITDA.
Extracted Item 19 Section
Avg. Revenue: $8,908,974
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Unlock financial performance dataFirst Day Homecare Franchise Analysis
A brand new entrant in pediatric home care franchising since 2023 is already turning heads with Item 19 disclosures that spotlight extraordinary revenue scale from its lone franchise unit. Yet beneath the surface, margins and ongoing fees raise questions about true operator returns in a field demanding heavy clinical staffing. Can this high-revenue model deliver sustainable profits for newcomers, or is it a cautionary tale of top-line flash without bottom-line substance?
Item 7 lays out an initial investment of $138,780 to $248,080, kicked off by a $70,000 franchise fee, targeting territories for in-home personal care, nursing, and ABA therapy for medically complex kids. Item 19 reveals average gross revenues hitting $8,908,974 across that single franchised unit, with estimated profits ranging $1,109,911 to $1,479,881—though the 0% EBITDA margin flags razor-thin operating cushions after expenses. Ongoing fees stack up: 5% royalty, 1% brand fund, plus $300/month tech, $560/month EMR software, and $275/month SEO/landing page, potentially eroding 7-10% of revenues in a labor-intensive sector.
System health metrics in Items 20 and 21 show minimal footprint—one franchised and one corporate location—with 8 projected new units signaling aggressive expansion ambitions from Flint, MI headquarters. No terminations or transfers yet, but the youth of the system (franchising just two years) means unproven resilience amid healthcare regulations and competition. For investors eyeing healthcare services, the revenue punch is compelling, but 0% margins and fee layers demand scrutiny of whether scaling can flip profitability positive before capital burn-out hits.
Analysis based on the 2025 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How First Day Homecare Compares
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
First Day Homecare Current | $139K – $248K | $70K | 5.0% | 1 |
| Gameday Men's Health | $225K – $410K | $50K | 6.0% | 257 |
| ELLIE MENTAL HEALTH | $392K – $680K | $60K | 7.5% | 255 |
| ASSISTING HANDS (UNIT) | $98K – $181K | $55K | 5.0% | 232 |
| Interim Healthcare | $156K – $239K | $75K | 5.5% | 226 |
| Vital Care | $556K – $1.0M | $60K | 19.3% | 108 |
Healthcare Services Average 24 franchises | $217K – $492K | $58K | 6.8% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 24 Healthcare Services franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
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Unlock location growth dataFranchisee Contacts
12 franchisee contacts on file from official FDD filings.
12 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a First Day Homecare franchise ranges from $138,780 to $248,080. This includes a franchise fee of $70,000. Ongoing royalty fees are 5.0% of gross sales.
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