Honest-1
Honest-1 Auto Care, LLC offers franchises for Honest1 Centers that provide retail automotive maintenance and repair services, including lubrication, oil changes, tires, and related automotive services to the general public. The business model involves granting unit franchises to operate under the Honest1 system, adhering to specified standards and confidential manuals, with optional regional developer support in some areas. It targets anyone who owns and operates a motor vehicle, competing with established chains like Midas, Firestone, and Meineke in a well-developed, cyclical market.
Franchise Costs
6% royalty + 2% ad fund + $1,000/mo technology fee
Financial Performance
Item 19 Financial Performance
Data Based On: 59 franchised locations operating continuously for at least 1 year as of December 31, 2023
Extracted Item 19 Section
How Honest-1 Compares
Key Insights
- Higher investment than 79% of Automotive Repair & Maintenance franchises
- Top 10 largest franchise system in Automotive Repair & Maintenance
- Lower than average SBA loan default rate in Automotive Repair & Maintenance
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
Honest-1 Current | $256K – $1.2M | $75K | 6.0% | 61 |
| JIFFY LUBE | $232K – $520K | $35K | N/A | 1,721 |
| Tire Pros | $111K – $266K | $7K | N/A | 605 |
| BIG O TIRES (BUSINESS FORMAT FRANCHISE) | $326K – $1.3M | $18K | 5.0% | 461 |
| Fix Auto | $55K – $850K | $10K | 3.0% | 212 |
| GREASE MONKEY | $291K – $917K | $40K | 6.0% | 209 |
Automotive Repair & Maintenance Average 14 franchises | $167K – $747K | $33K | 7.4% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 14 Automotive Repair & Maintenance franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2023)
Outlets by state across the United States
+6 more states
SBA Loan History
Historical SBA 7(a) loan data for Honest-1 franchisees (2010 – 2025)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
Franchisee Contacts
115 franchisee contacts on file from official FDD filings.
| Name | SBA Loan |
|---|---|
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
115 Contacts Available
Unlock all Honest-1 franchisee contacts with verified contact information
Due Diligence
Litigation (Item 3)
Breach of franchise agreements, enforcement of noncompetition and post-termination provisions, trademark infringement by former franchisees.
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
Frequently Asked Questions
The total initial investment to open a Honest-1 franchise ranges from $255,750 to $1,242,250. This includes a franchise fee of $75,000. Ongoing royalty fees are 6.0% of gross sales.
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