Honest-1
Honest-1 Auto Care, LLC offers franchises for Honest1 Centers that provide retail automotive maintenance and repair services, including lubrication, oil changes, tires, and related automotive services to the general public. The business model involves granting unit franchises to operate under the Honest1 system, adhering to specified standards and confidential manuals, with optional regional developer support in some areas. It targets anyone who owns and operates a motor vehicle, competing with established chains like Midas, Firestone, and Meineke in a well-developed, cyclical market.
Disclaimer: This information was extracted using AI from public Franchise Disclosure Documents and should be independently verified. This is not financial or legal advice. Always review official FDD filings before making investment decisions.
Overview
Financial Requirements
6% royalty + 2% ad fund + $1,000/mo technology fee
Franchise Stats
Financial Performance
Item 19 Financial Performance
Data Based On: 59 franchised locations operating continuously for at least 1 year as of December 31, 2023
Extracted Item 19 Section
How Honest-1 Compares to Other Automotive Repair & Maintenance Franchises
Key Insights
- Higher investment than 79% of Automotive Repair & Maintenance franchises
- Top 10 largest franchise system in Automotive Repair & Maintenance
- Lower than average SBA loan default rate in Automotive Repair & Maintenance
| Franchise | Investment Range | Franchise Fee | Royalty | Locations |
|---|---|---|---|---|
Honest-1 Current | $256K - $1.2M | $75K | 6.0% | 61 |
| JIFFY LUBE | $232K - $520K | $35K | N/A | 1,721 |
| Tire Pros | $111K - $266K | $7K | N/A | 605 |
| BIG O TIRES (BUSINESS FORMAT FRANCHISE) | $326K - $1.3M | $18K | 5.0% | 461 |
| Fix Auto | $55K - $850K | $10K | 3.0% | 212 |
| GREASE MONKEY | $291K - $917K | $40K | 6.0% | 209 |
Automotive Repair & Maintenance Average 14 franchises | $167K - $747K | $33K | 7.4% | - |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 14 Automotive Repair & Maintenance franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2023)
Outlets by state across the United States
+6 more states
SBA Loan History
Historical SBA 7(a) loan data for Honest-1 franchisees (2010 - 2025)
Loans by Year
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
Franchisee Contacts
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Due Diligence
Litigation (Item 3)
Breach of franchise agreements, enforcement of noncompetition and post-termination provisions, trademark infringement by former franchisees.
Bankruptcy (Item 4)
No bankruptcy history reported in the FDD.
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
Frequently Asked Questions
How much does it cost to open a Honest-1 franchise?
The total initial investment to open a Honest-1 franchise ranges from $255,750 to $1,242,250. This includes a franchise fee of $75,000. Ongoing royalty fees are 6.0% of gross sales.
How much revenue does a Honest-1 franchise make?
According to the 2024 FDD, the average gross revenue for a Honest-1 franchise is $1,491,020. The median revenue is $1,358,038.
How many Honest-1 franchise locations are there?
As of the 2024 FDD, Honest-1 has 61 franchise locations. The company has been franchising since 2007.
Can you get an SBA loan for a Honest-1 franchise?
Yes, SBA loans are available for Honest-1 franchises. Historical data shows 71 SBA 7(a) loans have been approved for Honest-1 franchisees, with an average loan amount of $449,258. The historical default rate is 9.9%.
Is Honest-1 a good franchise to buy?
Honest-1 shows several positive indicators: transparent financial performance data (Item 19), low SBA loan default rate. However, franchise success depends on many factors including location, local market conditions, and owner involvement. We recommend speaking with existing franchisees and consulting with a franchise attorney before making a decision.
Interested in Honest-1?
Talk to a franchise advisor to get personalized guidance and learn if Honest-1 is the right fit for you.
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