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Playful Pack
Playful Pack franchises operate hospitality businesses providing doggy daycare, overnight and extended boarding, grooming, canine training, and retail of approved products to dog owners and their pets. Franchisees use proprietary marks like PLAYFUL PACK and a system of operations developed by the franchisor and its principals, targeting dog owners seeking comprehensive care services. The business model includes single-unit franchises and multi-unit development agreements within designated marketing areas.
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Franchise Costs
6% royalty + 1% brand fund + $500/mo technology fee + up to $199/mo required software fees
Financial Performance
Item 19 Financial Performance
Data Based On: One franchised outlet (Charleston) open for a twelve-month period ended March 31, 2025 (Table 3).
* Gross Sales for the franchised outlet are $543,154 (Table 3). Profit range is estimated using the 'Gross Sales Less Total Disclosed Operating Costs and Expenses Above' percentages from Table 2 (Affiliate-Owned Businesses), which were 'Lowest in Set': 16.47% and 'Highest in Set': 26.27%. best_guess_profit_low = $543,154 * 0.1647 = $89,457.46. best_guess_profit_high = $543,154 * 0.2627 = $142,686.56. Note that the expense percentages are derived from 7 company-owned units, not franchised units.
Extracted Item 19 Section
Avg. Revenue: $543,154
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Unlock financial performance dataPlayful Pack Franchise Analysis
In the booming pet services sector, Playful Pack stands out with its disclosed financial performance data that few emerging brands match. Item 19 offers a clear window into revenue and profit potential, while the system's tight-knit structure hints at focused expansion. But with such a young franchise network, does the data signal a hidden gem or a high-risk bet?
Item 7 outlines an initial investment of $286,250 to $489,000, including a $60,000 franchise fee, driven by build-out costs for daycare and boarding facilities. Ongoing fees hit 6% royalties plus 1% brand fund, a $500 monthly technology fee, and up to $199 monthly software—totaling around 7-8% of sales effectively. Item 19 shines here: across its single franchise location, average and median gross revenue clocks in at $543,154, with estimated profits ranging $89,457 to $142,687 after expenses. For a $400K midpoint investment, that's a potential 22-36% cash-on-cash return, impressive for pet care where occupancy drives margins.
System health shows promise but caution: only 1 franchised unit amid 8 corporate locations, growing from 8 to 9 total in 2024 (+12%), with 3 projected new units. Two SBA loans average $162,500, suggesting accessible financing. No terminations or transfers noted, but the tiny footprint means limited peer validation—ideal for hands-on operators in dog-loving markets, yet riskier without scale proof.
Analysis based on the 2025 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How Playful Pack Compares
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
Playful Pack Current | $286K – $489K | $60K | 6.0% | 1 |
| PSP | $520K – $1.8M | $50K | 3.0% | 498 |
| DOG TRAINING ELITE | $174K – $203K | $110K | 8.0% | 395 |
| POOP 911 | $4K – $26K | N/A | 25.0% | 254 |
| WOOF GANG BAKERY | $184K – $507K | $50K | 7.0% | 236 |
| CAMP BOW WOW | $944K – $1.2M | $50K | 7.0% | 223 |
Pet Services Average 46 franchises | $346K – $692K | $52K | 7.6% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 46 Pet Services franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
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Unlock location growth dataSBA Loan History
Historical SBA 7(a) loan data for Playful Pack franchisees (2025 – 2025)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
2 SBA loans on record
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Unlock SBA loan historyDue Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a Playful Pack franchise ranges from $286,250 to $489,000. This includes a franchise fee of $60,000. Ongoing royalty fees are 6.0% of gross sales.
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