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We extract fees, Item 19 financials, franchisee contacts, SBA default rates, litigation, and outlet data from every FDD — so you can compare brands in minutes, not months. Used by multi-unit operators, consultants, and franchise development teams.

SCENTHOUND

SCENTHOUND

Scenthound franchises operate Scenters that specialize in basic hygiene and routine wellness care for dogs, focusing on five key areas: skin, coat, ears, nails, and teeth. Services include a proprietary Basic Hygiene Service with double conditioning baths, ear cleaning, nail clipping, and teeth brushing, offered through monthly membership options, add-on treatments like haircuts and flea treatments, and retail products. The business model targets dog owners seeking affordable, regular preventive grooming to promote pet health and well-being.

117locations
$328K–$550K
Since 2019
ServicesJupiter, FLScenthound Holdings, LLCwww.scenthound.comDisclaimer

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Franchise Costs

Franchise Fee
$49,900
Initial Investment
$328,099 – $549,869
Royalty Rate
6.00%
Brand Fund
1.50%
Fixed Monthly Fees
$675 – $1,134

6% royalty + up to 1.5% brand fund + $675/mo technology fee. Optional fixed monthly fees include $70/mo Career Plug, $349/mo digital marketing, and $40/mo leadership software.

Financial Performance

Item 19 Financial Performance

Average Gross Revenue
$452,732
Median Gross Revenue
$434,641
EBITDA Margin
16%
Top Quartile Revenue
$690,195
Bottom Quartile Revenue
$243,403
Average EBITDA
$86,279

Data Based On: 71 franchised Scenters were open for a full 12 months for the 2024 Reporting Period. 36 of these 71 Scenters reported Net Operating Income data.

* Average gross revenue of $452,732 was provided directly for 71 Scenters and confirmed by calculating the weighted average of the quartile data ((18 units * $690,195 + 18 units * $488,968 + 18 units * $376,733 + 17 units * $243,403) / 71 total units = $452,732.09). Net Operating Income is explicitly stated to exclude Depreciation & Amortization and Interest Expense (Page 9, Section 3.g of Item 19), making it equivalent to EBITDA. The average EBITDA of $86,279 and an EBITDA margin of 16.20% (0.162) are based on a sample of 36 Qualifying Scenters. The calculated EBITDA margin based on the average gross revenue ($531,022 for 36 Scenters) and average EBITDA ($86,279) for these 36 Scenters is $86,279 / $531,022 = 0.16247 or 16.25%, which is consistent with the reported 16.20%. Best guess profit range is not provided as an explicit profit metric (EBITDA) is available.

Extracted Item 19 Section

Avg. Revenue: $452,732

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SCENTHOUND Franchise Analysis

Dog owners are flocking to preventive pet care, and Scenthound's focus on routine hygiene taps right into that trend without the full groomer price tag. Item 19 delivers revenue insights from a network that's exploding in size, paired with a hefty stack of SBA loans that signal strong franchisee backing. Yet explosive growth like this raises the stakes—can the system's financials keep pace with the hype?

Item 7 lays out the initial investment from $328,099 to $549,869, including a $49,900 franchise fee, buildout for 1,500-2,500 sq ft spaces, and equipment for baths, nail stations, and retail setups. Ongoing fees hit 6% royalty plus 1.5% brand fund and a $675 monthly tech fee, with optional add-ons like $349 digital marketing. Item 19 shines here: average gross sales $452,732, median $434,641 across mature units, but EBITDA margin sits at 0%—pointing to tight margins after covering labor and rent in this service-heavy model.

The system's vitality screams opportunity, jumping from 71 to 117 locations (+65%) with 44 projected new units, just 3 transfers, and 5 corporate spots anchoring it since 2019. SBA data backs 88 loans averaging $327,809, aligning closely with the low-end investment—ideal for financed entrants. For buyers eyeing pet services, Scenthound's membership-driven revenue and wellness niche deliver steady $450K-ish topsides, but that zero EBITDA flags the need to nail operations for real profitability in a competitive field.

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Analysis based on the 2025 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.

How SCENTHOUND Compares

Key Insights

  • Top 10 largest franchise system in Pet Services
  • Higher than average SBA loan default rate in Pet Services
FranchiseInvestmentFeeRoyaltyLocations
SCENTHOUND
Current
$328K – $550K$50K6.0%117
PSP$520K – $1.8M$50K3.0%498
DOG TRAINING ELITE$174K – $203K$110K8.0%395
POOP 911$4K – $26KN/A25.0%254
WOOF GANG BAKERY$184K – $507K$50K7.0%236
CAMP BOW WOW$944K – $1.2M$50K7.0%223
Pet Services Average
46 franchises
$346K – $692K$52K7.6%–

* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 46 Pet Services franchises by location count.

Locations & Growth

Outlet Growth Over Time

Total outlets at end of each year

Geographic Distribution (2024)

Outlets by state across the United States

Top States
1FL
26
2TX
19
3GA
12
4CO
7
5VA
5
6UT
5
7SC
4
8CA
4
9IL
4
10PA
4
11AL
4
12KS
3
13NC
2
14ID
2
15IN
2

+9 more states

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SBA Loan History

Historical SBA 7(a) loan data for SCENTHOUND franchisees (2020 – 2025)

Total Loans
88
Average Loan
$327,809
Total Volume
$28.8M
Default Rate
0.0%

Loans by Year

SBA 7(a) loan activity over time

* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.

88 SBA loans on record

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Franchisee Contacts

156 franchisee contacts on file from official FDD filings.

156 Contacts Available

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Due Diligence

Litigation (Item 3)

Franchisee Cases0
No litigation involving franchisees reported

Bankruptcy (Item 4)

Bankruptcy HistoryNo
No bankruptcy history reported

System Health (Item 20)

Franchise system changes reported in the most recent fiscal year

Terminations
0
Non-Renewals
0
Reacquired
0
Ceased Ops
0
Transfers
3
Sold to Franchisees
0
Projected New
44

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Frequently Asked Questions

The total initial investment to open a SCENTHOUND franchise ranges from $328,099 to $549,869. This includes a franchise fee of $49,900. Ongoing royalty fees are 6.0% of gross sales.