SCENTHOUND
Scenthound franchises operate Scenters that specialize in basic hygiene and routine wellness care for dogs, focusing on five key areas: skin, coat, ears, nails, and teeth. Services include a proprietary Basic Hygiene Service with double conditioning baths, ear cleaning, nail clipping, and teeth brushing, offered through monthly membership options, add-on treatments like haircuts and flea treatments, and retail products. The business model targets dog owners seeking affordable, regular preventive grooming to promote pet health and well-being.
Disclaimer: This information was extracted using AI from public Franchise Disclosure Documents and should be independently verified. This is not financial or legal advice. Always review official FDD filings before making investment decisions.
Overview
Financial Requirements
6% royalty + up to 1.5% brand fund + $675/mo technology fee. Optional fixed monthly fees include $70/mo Career Plug, $349/mo digital marketing, and $40/mo leadership software.
Franchise Stats
Financial Performance
Item 19 Financial Performance
Data Based On: 71 franchised Scenters were open for a full 12 months for the 2024 Reporting Period. 36 of these 71 Scenters reported Net Operating Income data.
* Average gross revenue of $452,732 was provided directly for 71 Scenters and confirmed by calculating the weighted average of the quartile data ((18 units * $690,195 + 18 units * $488,968 + 18 units * $376,733 + 17 units * $243,403) / 71 total units = $452,732.09). Net Operating Income is explicitly stated to exclude Depreciation & Amortization and Interest Expense (Page 9, Section 3.g of Item 19), making it equivalent to EBITDA. The average EBITDA of $86,279 and an EBITDA margin of 16.20% (0.162) are based on a sample of 36 Qualifying Scenters. The calculated EBITDA margin based on the average gross revenue ($531,022 for 36 Scenters) and average EBITDA ($86,279) for these 36 Scenters is $86,279 / $531,022 = 0.16247 or 16.25%, which is consistent with the reported 16.20%. Best guess profit range is not provided as an explicit profit metric (EBITDA) is available.
Extracted Item 19 Section
How SCENTHOUND Compares to Other Pet Services Franchises
Key Insights
- Top 10 largest franchise system in Pet Services
- Higher than average SBA loan default rate in Pet Services
| Franchise | Investment Range | Franchise Fee | Royalty | Locations |
|---|---|---|---|---|
SCENTHOUND Current | $328K - $550K | $50K | 6.0% | 117 |
| PSP | $541K - $2.0M | $50K | 3.0% | 502 |
| DOG TRAINING ELITE | $174K - $203K | $110K | 8.0% | 395 |
| POOP 911 | $4K - $26K | N/A | 25.0% | 254 |
| WOOF GANG BAKERY | $184K - $507K | $50K | 7.0% | 236 |
| CAMP BOW WOW | $944K - $1.2M | $50K | 7.0% | 223 |
Pet Services Average 44 franchises | $341K - $688K | $54K | 7.7% | - |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 44 Pet Services franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
+9 more states
SBA Loan History
Historical SBA 7(a) loan data for SCENTHOUND franchisees (2020 - 2025)
Loans by Year
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
Franchisee Contacts
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Due Diligence
Litigation (Item 3)
No litigation involving franchisees reported in the FDD.
Bankruptcy (Item 4)
No bankruptcy history reported in the FDD.
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
Frequently Asked Questions
How much does it cost to open a SCENTHOUND franchise?
The total initial investment to open a SCENTHOUND franchise ranges from $328,099 to $549,869. This includes a franchise fee of $49,900. Ongoing royalty fees are 6.0% of gross sales.
How much revenue does a SCENTHOUND franchise make?
According to the 2025 FDD, the average gross revenue for a SCENTHOUND franchise is $452,732. The median revenue is $434,641.
How many SCENTHOUND franchise locations are there?
As of the 2025 FDD, SCENTHOUND has 117 franchise locations. The company has been franchising since 2019.
Can you get an SBA loan for a SCENTHOUND franchise?
Yes, SBA loans are available for SCENTHOUND franchises. Historical data shows 88 SBA 7(a) loans have been approved for SCENTHOUND franchisees, with an average loan amount of $327,809. The historical default rate is 0.0%.
Is SCENTHOUND a good franchise to buy?
SCENTHOUND shows several positive indicators: established brand with 117+ locations, transparent financial performance data (Item 19), low SBA loan default rate. However, franchise success depends on many factors including location, local market conditions, and owner involvement. We recommend speaking with existing franchisees and consulting with a franchise attorney before making a decision.
Interested in SCENTHOUND?
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