THE NOW

Data Based On: 41 franchised Boutiques that opened between July 1, 2020 and June 30, 2023, for the period July 1, 2023 through June 30, 2024, divided into three subsets (8, 13, and 20 units).

* All financial figures (average gross revenue, average gross profit, average net profit, median gross revenue, revenue top quartile, revenue bottom quartile, best guess profit low, and best guess profit high) are calculated as weighted averages across 41 franchised units. This data is derived from three subsets of franchised locations (8, 13, and 20 units) as presented in Tables 1, 2, and 3, covering two 6-month periods (July 1, 2023 - Dec 31, 2023 and Jan 1, 2024 - June 30, 2024). For annual averages (gross revenue, gross profit, net profit), the 'Total' aggregate values for each metric from the two 6-month periods for each subset were summed to get a full-year aggregate. These full-year aggregates were then summed across all three subsets to get a grand total for all 41 units, which was then divided by 41 to get the overall weighted average per unit for the year. For median gross revenue, annual estimates for each subset were calculated by summing the respective 6-month median gross sales values. A weighted average of these annual median estimates was then computed across the three subsets. For revenue top quartile (represented by High Gross Sales) and revenue bottom quartile (represented by Low Gross Sales), annual estimates for each subset were calculated by summing the respective 6-month High/Low Gross Sales values. A weighted average of these annual High/Low estimates was then computed across the three subsets. For best guess profit low and high, annual estimates for each subset were calculated by summing the respective 6-month Low/High Net Profit values. A weighted average of these annual Low/High Net Profit estimates was then computed across the three subsets. Company-owned (Affiliate) Boutiques data from Table 4 was excluded as per instructions, as sufficient franchised data was available.