Vaura Studios and Vaura
Vaura Studios franchises provide a distinctive system for group fitness and low-impact Pilates exercise training, including optional recovery amenities like cold plunges and saunas. The business operates studios with uniform standards, design, and procedures, selling memberships and services to customers seeking structured, functional inspired workouts. It targets fitness enthusiasts interested in group classes and low-impact training in a competitive fitness market.
Franchise Costs
7% royalty + up to 2% brand fund (or $200/mo, whichever higher) + $2,500/mo marketing + $500/mo technology
Financial Performance
Item 19 Financial Performance
Data Based On: Gross Sales data for one franchised Vaura Studio that was open and operating for at least 12 months as of February 28, 2025, for the period March 1, 2024 through February 28, 2025.
* Calculated total gross revenue for the single franchised studio by summing 12 months of monthly gross sales: $61,120 + $66,205 + $95,709 + $82,231 + $86,105 + $89,182 + $82,891 + $93,221 + $101,579 + $90,663 + $99,673 + $130,749 = $1,079,328. This value is used as the average_gross_revenue as it represents the annual performance of the single unit presented.
Extracted Item 19 Section
How Vaura Studios and Vaura Compares
Key Insights
- Higher investment than 100% of Specialized Fitness franchises
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
Vaura Studios and Vaura Current | $873K – $1.3M | $100K | 7.0% | 1 |
| JAZZERCISE | $2K – $3K | $1K | 20.0% | 5,251 |
| F45 Training | $294K – $719K | $60K | 7.0% | 789 |
| Stretch Lab | $269K – $610K | $65K | 8.0% | 485 |
| Stretch Zone | $139K – $320K | $60K | 7.0% | 377 |
| BRITISH SWIM SCHOOL | $122K – $168K | $60K | 10.0% | 258 |
Specialized Fitness Average 35 franchises | $316K – $642K | $51K | 7.5% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 35 Specialized Fitness franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
Due Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
Frequently Asked Questions
The total initial investment to open a Vaura Studios and Vaura franchise ranges from $873,000 to $1,347,100. This includes a franchise fee of $100,000. Ongoing royalty fees are 7.0% of gross sales.
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