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WOODHOUSE DAY SPA (THE)
Woodhouse Day Spa franchises enable operators to establish and operate luxury day spas providing massage therapy, facials, pedicures, manicures, body treatments, and retail products under the Woodhouse brand system. The business model involves franchise agreements for single locations or development agreements for multiple spas, with standardized designs, operations, training, marketing, and quality controls. It targets customers seeking premium spa experiences, wellness, and beauty services.
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Franchise Costs
6% royalty + up to 2% (currently 1.75%) ad fund + $550/mo technology fee
Financial Performance
Item 19 Financial Performance
Data Based On: 81 franchised locations meeting 2025 Reporting Criteria, open and operating as of December 31, 2025
* Average Gross Revenue, Median Gross Revenue, Revenue Top Quartile, and Revenue Bottom Quartile are directly extracted from 'TABLE 1: AVERAGE AND MEDIAN GROSS SALES AND GIFT CARD SALES FOR 2025' for franchised locations. Average EBITDA and EBITDA Margin % are derived from the 'Average Spa-Level EBITDA %' (20.7%) reported for company-owned spas in 'TABLE 3: Company Spas Average Gross Sales & Operating Expenses for 2025', applied to the franchised average gross revenue. This is justified by Note 1 under Table 3, which states there are 'not material differences' in costs or expenses between company-owned and franchised locations. Thus, average_ebitda = $2,711,439 * 0.207 = $561,267.873, rounded to $561,268. For best_guess_profit_low and best_guess_profit_high, a range of +/- 2 percentage points around the company-owned EBITDA margin (20.7%) was applied to the average franchised gross revenue, yielding a low estimate of 18.7% ($2,711,439 * 0.187 = $507,039.093) and a high estimate of 22.7% ($2,711,439 * 0.227 = $615,496.653).
Extracted Item 19 Section
Avg. Revenue: $2,711,439
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Unlock financial performance dataHow WOODHOUSE DAY SPA (THE) Compares
Key Insights
- Higher investment than 100% of Senior Care franchises
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
WOODHOUSE DAY SPA (THE) Current | $1.3M – $2.0M | $60K | 6.0% | 89 |
| SYNERGY HOME CARE | $80K – $164K | $55K | 5.0% | 626 |
| RIGHT AT HOME | $75K – $119K | $50K | 5.0% | 566 |
| Visiting Angels | $125K – $171K | $65K | 3.0% | 541 |
| SENIOR HELPERS | $177K – $232K | $55K | 5.0% | 394 |
| ALWAYS BEST CARE SENIOR SERVICES | $90K – $146K | $50K | 6.0% | 291 |
Senior Care Average 46 franchises | $144K – $325K | $61K | 5.7% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 46 Senior Care franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2025)
Outlets by state across the United States
+10 more states
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Unlock location growth dataFranchisee Contacts
96 franchisee contacts on file from official FDD filings.
96 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
One case involved a former employee and franchisee for theft of trade secrets and misuse of confidential information, resulting in a settlement payment by the franchisor. The second case involved two franchisees who filed for bankruptcy and counterclaimed against the franchisor for improper termination and breach of contract, which was settled.
Bankruptcy (Item 4)
Two franchisee entities (Calina, LLC and Women of Wellness Enterprises, LLC) and their owner (Cheryl Calina Burns) filed Chapter 11 bankruptcy in February 2019 in connection with a dispute over franchise agreement terminations.
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a WOODHOUSE DAY SPA (THE) franchise ranges from $1,336,897 to $2,022,969. This includes a franchise fee of $60,000. Ongoing royalty fees are 6.0% of gross sales.
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