A PLACE AT HOME
A Place At Home is a franchise system that provides non-medical in-home care services, senior living placement services, care coordination, health care organization staffing services, and other related products to seniors living at home, their family members, and local medical offices needing staffing. The franchisor, NorEast Franchise Group, LLC, licenses this system to franchisees who operate from an approved Operations Center within a designated territory, adhering to proprietary manuals, trademarks, and standards. The business model focuses on franchising these services in a highly competitive market against local and national providers.
Franchise Costs
5.5% royalty (5% over $1M annualized sales) + 1% brand development fund + $536-$936/mo fixed fees (technology $175, website $100, BMS $180, portal $81, bookkeeping $400 first 12 months).
Financial Performance
Item 19 Financial Performance
This franchise did not provide Item 19 financial performance data.
Be careful if you are interested in investing. The lack of financial performance representations may indicate limited data or varying results across franchises.
Extracted Item 19 Section
How A PLACE AT HOME Compares
Key Insights
- Higher than average SBA loan default rate in Senior Care
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
A PLACE AT HOME Current | $91K – $166K | $50K | 5.5% | 36 |
| SYNERGY HOME CARE | $78K – $159K | $53K | 5.0% | 550 |
| SENIOR HELPERS | $149K – $221K | $55K | 5.0% | 355 |
| ALWAYS BEST CARE SENIOR SERVICES | $90K – $146K | $50K | 6.0% | 275 |
| COMFORCARE HOME CARE | $73K – $164K | $59K | 5.0% | 248 |
| FIRSTLIGHT HOME CARE | $127K – $219K | $50K | 5.0% | 238 |
Senior Care Average 43 franchises | $158K – $336K | $62K | 5.7% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 43 Senior Care franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
+1 more states
SBA Loan History
Historical SBA 7(a) loan data for A PLACE AT HOME franchisees (2018 – 2025)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
Franchisee Contacts
38 franchisee contacts on file from official FDD filings.
| Name | SBA Loan |
|---|---|
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
38 Contacts Available
Unlock all A PLACE AT HOME franchisee contacts with verified contact information
Due Diligence
Litigation (Item 3)
Breach of franchise agreements, enforcement of post-termination restrictive covenants including non-compete, and trademark infringement by former franchisee.
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
Frequently Asked Questions
The total initial investment to open a A PLACE AT HOME franchise ranges from $91,195 to $166,012. This includes a franchise fee of $49,500. Ongoing royalty fees are 5.5% of gross sales.
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