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A PLACE AT HOME
A Place At Home is a franchise system that provides non-medical in-home care services, senior living placement services, care coordination, health care organization staffing services, and other related products to seniors living at home, their family members, and local medical offices needing staffing. The franchisor, NorEast Franchise Group, LLC, licenses this system to franchisees who operate from an approved Operations Center within a designated territory, adhering to proprietary manuals, trademarks, and standards. The business model focuses on franchising these services in a highly competitive market against local and national providers.
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Franchise Costs
5.5% royalty (5% over $1M annualized gross sales) + 1% brand fund (min $150/mo per territory) + $536-$936/mo fixed fees (technology, website, software license, satisfaction portal, bookkeeping for first 12 months).
Financial Performance
Item 19 Financial Performance
Data Based On: 23 Operational Franchise Outlets from 2024 Calendar Year
* Average Gross Sales, Median Gross Sales, and Average Gross Profit taken directly from Table 10 'Operational Franchise Outlet Summary by Months of Operation' for the '12+ months' category. Average EBITDA and EBITDA Margin Percentage were calculated by summing the individual EBITDA and Gross Sales values from Tables 1 through 8 for all 23 Operational Franchise Outlets and then dividing by the total number of outlets. (Total Gross Sales: $22,977,873.54, Total EBITDA: $3,910,433.56)
Extracted Item 19 Section
Avg. Revenue: $999,038
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Unlock financial performance dataA PLACE AT HOME Franchise Analysis
In the exploding senior care sector, A Place At Home stands out with Item 19 financial disclosures that show franchisees generating substantial top-line revenue from in-home services and staffing—yet profitability tells a different story. SBA lending activity hints at accessible financing, but terminations and litigation whispers suggest execution risks in a cutthroat market. Can this model's growth trajectory overcome its margin squeeze to deliver real returns?
Item 7 lays out the financial entry: franchise fee of $49,500, total initial investment from $91,195 to $166,012 covering operations center setup, training, and marketing. Ongoing fees include 5.5% royalty (stepping to 5% above $1M annualized sales), 1% brand fund (minimum $150/month per territory), plus fixed monthly charges of $536-$936 for tech, website, software, and bookkeeping in year one. Item 19 reveals average gross revenue of $999,038 and median $974,796 across existing units, but the bombshell is 0% EBITDA margin—indicating expenses devour all earnings before interest, taxes, depreciation, and amortization. With 17 SBA loans averaging $175,588 on record, financing is viable, yet this margin reality underscores high operating costs in labor-intensive senior care.
System health per Item 20 shows modest expansion: 32 locations in 2023 to 36 in 2024 (+12% growth), with 17 projected new units signaling franchisor ambition. However, 7 terminations amid 36 franchised units (plus 1 corporate) point to potential owner challenges, echoed in litigation over breach of agreements, improper terminations, and non-compete violations. For investors eyeing senior care, the $1M revenue potential tempts, but 0% margins demand ironclad cost controls and rapid scaling—mature units might fare better, yet the data urges scrutiny of local competition and your operational edge before committing.
Analysis based on the 2025 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How A PLACE AT HOME Compares
Key Insights
- Higher than average SBA loan default rate in Senior Care
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
A PLACE AT HOME Current | $91K – $166K | $50K | 5.5% | 36 |
| SYNERGY HOME CARE | $80K – $164K | $55K | 5.0% | 626 |
| RIGHT AT HOME | $75K – $119K | $50K | 5.0% | 566 |
| Visiting Angels | $125K – $171K | $65K | 3.0% | 541 |
| SENIOR HELPERS | $149K – $221K | $55K | 5.0% | 355 |
| ALWAYS BEST CARE SENIOR SERVICES | $90K – $146K | $50K | 6.0% | 275 |
Senior Care Average 43 franchises | $159K – $337K | $62K | 5.6% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 43 Senior Care franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
+2 more states
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Unlock location growth dataSBA Loan History
Historical SBA 7(a) loan data for A PLACE AT HOME franchisees (2018 – 2025)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
17 SBA loans on record
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Unlock SBA loan historyFranchisee Contacts
38 franchisee contacts on file from official FDD filings.
38 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Breach of franchise agreements, improper termination claims, and violation of post-termination restrictive covenants (non-compete) by former franchisee.
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a A PLACE AT HOME franchise ranges from $91,195 to $166,012. This includes a franchise fee of $49,500. Ongoing royalty fees are 5.5% of gross sales.
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