ALLOY PERSONAL TRAINING
Alloy Personal Training franchises provide personal training in a group setting delivered by certified instructors under the Alloy name, offering individualized training programs conducted in small groups of up to 6 clients using cutting-edge technology for assessments, customized workouts, progress tracking, and an app for management. Facilities operate in 1,500-2,000 sq ft spaces, typically in strip centers or free-standing locations, and may sell fitness apparel, nutritional products, and related items. The target market is the general public, primarily adults aged 40 and older, competing in the physical fitness industry including gyms and studios.
Disclaimer: This information was extracted using AI from public Franchise Disclosure Documents and should be independently verified. This is not financial or legal advice. Always review official FDD filings before making investment decisions.
Overview
Financial Requirements
7% royalty + 2% brand development fund + $220/wk technology fee + $50/mo QuickBooks Online
Franchise Stats
Financial Performance
Item 19 Financial Performance
Data Based On: 28 Franchisee Facilities open for the entire 2024 Measurement Period.
* Average and median gross revenue are directly stated for 28 franchisee facilities, explicitly excluding the affiliate operating facility, which were open for the entire 2024 Measurement Period. No explicit top/bottom quartile revenue figures, net income, net profit, EBITDA, or expense data were provided to allow for profit estimations.
Extracted Item 19 Section
How ALLOY PERSONAL TRAINING Compares to Other Fitness Studios Franchises
| Franchise | Investment Range | Franchise Fee | Royalty | Locations |
|---|---|---|---|---|
ALLOY PERSONAL TRAINING Current | $299K - $541K | $60K | 7.0% | 76 |
| Planet Fitness | $1.5M - $5.2M | $20K | 7.0% | 2,298 |
| ANYTIME FITNESS | $459K - $908K | $43K | N/A | 2,290 |
| F45 Training | $349K - $786K | $60K | 7.0% | 751 |
| Pure Barre | $314K - $629K | $60K | 7.0% | 617 |
| HOTWORX | $259K - $878K | $20K | N/A | 578 |
Fitness Studios Average 55 franchises | $425K - $1.0M | $47K | 6.9% | - |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 55 Fitness Studios franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
+10 more states
Franchisee Contacts
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Due Diligence
Litigation (Item 3)
No litigation involving franchisees reported in the FDD.
Bankruptcy (Item 4)
No bankruptcy history reported in the FDD.
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
Frequently Asked Questions
How much does it cost to open a ALLOY PERSONAL TRAINING franchise?
The total initial investment to open a ALLOY PERSONAL TRAINING franchise ranges from $298,650 to $541,120. This includes a franchise fee of $60,000. Ongoing royalty fees are 7.0% of gross sales.
How much revenue does a ALLOY PERSONAL TRAINING franchise make?
According to the 2025 FDD, the average gross revenue for a ALLOY PERSONAL TRAINING franchise is $386,914. The median revenue is $410,342.
How many ALLOY PERSONAL TRAINING franchise locations are there?
As of the 2025 FDD, ALLOY PERSONAL TRAINING has 76 franchise locations. The company has been franchising since 2019.
Is ALLOY PERSONAL TRAINING a good franchise to buy?
ALLOY PERSONAL TRAINING shows several positive indicators: transparent financial performance data (Item 19). However, franchise success depends on many factors including location, local market conditions, and owner involvement. We recommend speaking with existing franchisees and consulting with a franchise attorney before making a decision.
Interested in ALLOY PERSONAL TRAINING?
Talk to a franchise advisor to get personalized guidance and learn if ALLOY PERSONAL TRAINING is the right fit for you.
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