ALLOY PERSONAL TRAINING

Item 7 details the initial investment range of $298,650 to $541,120, including a $60,000 franchise fee, for 1,500-2,000 sq ft studios in strip centers. Ongoing fees hit hard: 7% royalty, 2% brand/ad fund, plus $286 weekly technology fee and $50 monthly QuickBooks charge—potentially exceeding 10% of sales when stacked. Item 19 shines here, reporting average gross revenue of $386,914 and a higher median of $410,342 across units, suggesting a few underperformers drag the average down but most hit solid mid-$400K territory. No bottom-line profits disclosed, so factor 30-35% expenses typical for personal training to gauge take-home.

System health shows promise amid the boom: just 1 termination, 5 transfers, and 78 projected new units signal low distress and high franchisor ambition since starting in 2019. That 153% location jump underscores demand for small-group, tech-driven training, but rapid scaling risks oversaturation or support strains—watch for dilution in per-unit revenues. For a $300K+ entry in fitness services, Alloy's revenue medians justify scrutiny if you're eyeing scalable health investments, especially versus broader gyms.