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DISCOVER STRENGTH
Discover Strength Franchising LLC offers franchises for the development and operation of Discover Strength Studios, which provide no-compromise strength training experiences to customers of all ages through one-on-one and small group training sessions, along with other related services and products. Franchisees operate individual units using the franchisor's approved formats, designs, methods, specifications, standards, operating procedures, and trademarks. The target market includes fitness enthusiasts seeking specialized strength training in a competitive landscape with other gyms and exercise businesses.
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Franchise Costs
6% royalty + 2% brand fund + $400/mo technology fee + $199/mo scheduling app fee
Financial Performance
Item 19 Financial Performance
Data Based On: Data from six franchisee-owned locations that have been in operation at least 13 months beginning December 1, 2023, and were in operation during the entire 12-month period ending December 31, 2024.
* Calculated average gross revenue and median gross revenue from 6 franchised units. Estimated average operating profit (before other G&A, depreciation, interest, and taxes) by subtracting listed Labor, Payroll Taxes, and annualized Monthly Rent Expense from Total Revenue for each unit, then averaging these individual operating profits. The high end of the best guess profit range is set to this average operating profit. The low end subtracts an additional 10% of average gross revenue for unlisted general and administrative expenses.
Extracted Item 19 Section
Avg. Revenue: $847,648
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Unlock financial performance dataDISCOVER STRENGTH Franchise Analysis
A young entrant in the fitness studio space, Discover Strength has quickly captured attention with its niche in no-compromise strength training for all ages. Since launching franchising in 2020, the system's trajectory hints at explosive potential amid a sea of general gyms. Item 19 earnings disclosure and recent expansion stats raise a compelling question: can this rapid riser sustain its pace, or is it a high-risk bet on momentum?
Item 7 outlines initial investment from $472,000 to $838,500, including a $58,000 franchise fee, driven by build-out for specialized studio formats. Ongoing fees hit 6% royalty plus 2% brand fund, plus fixed $400/month tech and $199/month scheduling app charges—totaling around 8% of sales plus extras. With only 14 franchise locations (plus 8 corporate) as of 2024 FDD, growth surged 75% from 8 units in 2023, projecting 18 new ones ahead; 13 SBA loans averaging $410,662 signal lender confidence despite the youth. This expansion from a St. Louis Park, MN base shows healthy traction in a competitive field, but low unit count means limited economies of scale.
Item 19 shines brightly: average gross revenue $847,648, median $1,050,164 across units—strong for a startup system, implying top performers drive medians higher. Estimated profits range $293,352-$378,117, a solid 35-45% margin on avg sales, rewarding efficient operators in strength-focused niches. No major red flags in terminations or transfers noted, but the franchise's brevity (5 years) and small footprint demand scrutiny—high projected growth could dilute support if not managed well, yet revenue heft suggests viability for fitness-savvy investors chasing upscale studio returns.
Analysis based on the 2025 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How DISCOVER STRENGTH Compares
Key Insights
- Higher investment than 77% of Fitness Studios franchises
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
DISCOVER STRENGTH Current | $472K – $839K | $58K | 6.0% | 14 |
| Planet Fitness | $1.5M – $5.2M | $20K | 7.0% | 2,298 |
| ANYTIME FITNESS | $539K – $905K | $43K | N/A | 2,271 |
| HOTWORX | $289K – $830K | $20K | N/A | 797 |
| F45 Training | $362K – $858K | $60K | 7.0% | 706 |
| Pure Barre | $314K – $629K | $60K | 7.0% | 617 |
Fitness Studios Average 56 franchises | $424K – $1.0M | $48K | 6.9% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 56 Fitness Studios franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
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Unlock location growth dataSBA Loan History
Historical SBA 7(a) loan data for DISCOVER STRENGTH franchisees (2021 – 2025)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
13 SBA loans on record
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Unlock SBA loan historyFranchisee Contacts
48 franchisee contacts on file from official FDD filings.
48 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a DISCOVER STRENGTH franchise ranges from $472,000 to $838,500. This includes a franchise fee of $58,000. Ongoing royalty fees are 6.0% of gross sales.
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