DISCOVER STRENGTH
Discover Strength Franchising LLC offers franchises for the development and operation of Discover Strength Studios, which provide no-compromise strength training experiences to customers of all ages through one-on-one and small group training sessions, along with other related services and products. Franchisees operate individual units using the franchisor's approved formats, designs, methods, specifications, standards, operating procedures, and trademarks. The target market includes fitness enthusiasts seeking specialized strength training in a competitive landscape with other gyms and exercise businesses.
Disclaimer: This information was extracted using AI from public Franchise Disclosure Documents and should be independently verified. This is not financial or legal advice. Always review official FDD filings before making investment decisions.
Overview
Financial Requirements
6% royalty + 2% brand fund + $400/mo technology fee + $199/mo scheduling app fee
Franchise Stats
Financial Performance
Item 19 Financial Performance
Data Based On: Data from six franchisee-owned locations that have been in operation at least 13 months beginning December 1, 2023, and were in operation during the entire 12-month period ending December 31, 2024.
* Calculated average gross revenue and median gross revenue from 6 franchised units. Estimated average operating profit (before other G&A, depreciation, interest, and taxes) by subtracting listed Labor, Payroll Taxes, and annualized Monthly Rent Expense from Total Revenue for each unit, then averaging these individual operating profits. The high end of the best guess profit range is set to this average operating profit. The low end subtracts an additional 10% of average gross revenue for unlisted general and administrative expenses.
Extracted Item 19 Section
How DISCOVER STRENGTH Compares to Other Fitness Studios Franchises
Key Insights
- Higher investment than 78% of Fitness Studios franchises
- Higher than average SBA loan default rate in Fitness Studios
| Franchise | Investment Range | Franchise Fee | Royalty | Locations |
|---|---|---|---|---|
DISCOVER STRENGTH Current | $472K - $839K | $58K | 6.0% | 14 |
| Planet Fitness | $1.5M - $5.2M | $20K | 7.0% | 2,298 |
| ANYTIME FITNESS | $459K - $908K | $43K | N/A | 2,290 |
| F45 Training | $349K - $786K | $60K | 7.0% | 751 |
| Pure Barre | $314K - $629K | $60K | 7.0% | 617 |
| HOTWORX | $259K - $878K | $20K | N/A | 578 |
Fitness Studios Average 55 franchises | $425K - $1.0M | $47K | 6.9% | - |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 55 Fitness Studios franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
SBA Loan History
Historical SBA 7(a) loan data for DISCOVER STRENGTH franchisees (2021 - 2025)
Loans by Year
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
Franchisee Contacts
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Due Diligence
Litigation (Item 3)
No litigation involving franchisees reported in the FDD.
Bankruptcy (Item 4)
No bankruptcy history reported in the FDD.
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
Frequently Asked Questions
How much does it cost to open a DISCOVER STRENGTH franchise?
The total initial investment to open a DISCOVER STRENGTH franchise ranges from $472,000 to $838,500. This includes a franchise fee of $58,000. Ongoing royalty fees are 6.0% of gross sales.
How much revenue does a DISCOVER STRENGTH franchise make?
According to the 2025 FDD, the average gross revenue for a DISCOVER STRENGTH franchise is $847,647.83. The median revenue is $1,050,163.5.
How much profit can you make with a DISCOVER STRENGTH franchise?
Based on the financial performance data in the FDD, estimated profit for a DISCOVER STRENGTH franchise ranges from $293,351.88 to $378,116.67 per year. Actual results vary based on location, management, and market conditions.
How many DISCOVER STRENGTH franchise locations are there?
As of the 2025 FDD, DISCOVER STRENGTH has 14 franchise locations. The company has been franchising since 2020.
Can you get an SBA loan for a DISCOVER STRENGTH franchise?
Yes, SBA loans are available for DISCOVER STRENGTH franchises. Historical data shows 13 SBA 7(a) loans have been approved for DISCOVER STRENGTH franchisees, with an average loan amount of $410,662. The historical default rate is 0.0%.
Is DISCOVER STRENGTH a good franchise to buy?
DISCOVER STRENGTH shows several positive indicators: transparent financial performance data (Item 19), low SBA loan default rate. However, franchise success depends on many factors including location, local market conditions, and owner involvement. We recommend speaking with existing franchisees and consulting with a franchise attorney before making a decision.
Interested in DISCOVER STRENGTH?
Talk to a franchise advisor to get personalized guidance and learn if DISCOVER STRENGTH is the right fit for you.
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