DISCOVER STRENGTH
Discover Strength Franchising LLC offers franchises for the development and operation of Discover Strength Studios, which provide no-compromise strength training experiences to customers of all ages through one-on-one and small group training sessions, along with other related services and products. Franchisees operate individual units using the franchisor's approved formats, designs, methods, specifications, standards, operating procedures, and trademarks. The target market includes fitness enthusiasts seeking specialized strength training in a competitive landscape with other gyms and exercise businesses.
Franchise Costs
6% royalty + 2% brand fund + $400/mo technology fee + $199/mo scheduling app fee
Financial Performance
Item 19 Financial Performance
Data Based On: Data from six franchisee-owned locations that have been in operation at least 13 months beginning December 1, 2023, and were in operation during the entire 12-month period ending December 31, 2024.
* Calculated average gross revenue and median gross revenue from 6 franchised units. Estimated average operating profit (before other G&A, depreciation, interest, and taxes) by subtracting listed Labor, Payroll Taxes, and annualized Monthly Rent Expense from Total Revenue for each unit, then averaging these individual operating profits. The high end of the best guess profit range is set to this average operating profit. The low end subtracts an additional 10% of average gross revenue for unlisted general and administrative expenses.
Extracted Item 19 Section
How DISCOVER STRENGTH Compares
Key Insights
- Higher investment than 78% of Fitness Studios franchises
- Higher than average SBA loan default rate in Fitness Studios
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
DISCOVER STRENGTH Current | $472K – $839K | $58K | 6.0% | 14 |
| Planet Fitness | $1.5M – $5.2M | $20K | 7.0% | 2,298 |
| ANYTIME FITNESS | $459K – $908K | $43K | N/A | 2,290 |
| F45 Training | $349K – $786K | $60K | 7.0% | 751 |
| Pure Barre | $314K – $629K | $60K | 7.0% | 617 |
| HOTWORX | $259K – $878K | $20K | N/A | 578 |
Fitness Studios Average 55 franchises | $425K – $1.0M | $47K | 6.9% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 55 Fitness Studios franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
SBA Loan History
Historical SBA 7(a) loan data for DISCOVER STRENGTH franchisees (2021 – 2025)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
Franchisee Contacts
48 franchisee contacts on file from official FDD filings.
| Name | SBA Loan |
|---|---|
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
48 Contacts Available
Unlock all DISCOVER STRENGTH franchisee contacts with verified contact information
Due Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
Frequently Asked Questions
The total initial investment to open a DISCOVER STRENGTH franchise ranges from $472,000 to $838,500. This includes a franchise fee of $58,000. Ongoing royalty fees are 6.0% of gross sales.
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