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DivaDance (Unit)
DivaDance Company franchises provide dance and community-focused fitness experiences, including hip-hop dance classes and fun, full-body cardio workouts for dancers and individuals of all levels. Franchisees operate using the DivaDance system, which may be from third-party studio partnership sites or dedicated retail studios, following proprietary methods, manuals, and approved services/products. The business model involves granting franchises for single or multi-territory operations targeting a competitive market of fitness and dance enthusiasts seeking engaging, non-seasonal wellness activities.
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Franchise Costs
10% royalty + up to 2% brand development fund (currently not assessed) + $875-$1,050/mo fixed fees (business management system, technology, bookkeeping software)
Financial Performance
Item 19 Financial Performance
Data Based On: 16 Operational Franchise Outlets open for the full 2024 Calendar Year. These include 10 Multi-Territory Franchise Outlets and 6 Single Territory Franchise Outlets.
* Average, median, top quartile, and bottom quartile gross revenues were calculated using the 16 individual Operational Franchise Outlet Gross Sales figures provided in Table 4 (pages 5 and 6) for the 2024 Calendar Year. The top quartile revenue is the average of the top 4 gross sales values, and the bottom quartile revenue is the average of the bottom 4 gross sales values from the dataset.
Extracted Item 19 Section
Avg. Revenue: $119,291
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Unlock financial performance dataDivaDance (Unit) Franchise Analysis
In the crowded fitness studio space, DivaDance stands out with its hip-hop inspired dance workouts that blend community and cardio appeal. Franchising since 2016, the system has shown impressive expansion momentum, jumping from 29 to 42 franchise locations in a single year. Item 19 financial disclosures and a light footprint of terminations hint at underlying stability—but with modest unit counts and some transfers, is this niche player poised for breakout growth or facing scalability hurdles? Unlock the data to see if it matches your investment goals.
DivaDance's track record signals strong early traction: launching franchising in 2016, it grew 45% from 29 franchise units in 2023 to 42 in 2024, alongside 4 corporate locations, with 12 projected new units. System health looks solid with just 1 termination and 7 transfers, far below averages for fitness franchises, suggesting low franchisee dissatisfaction. Only 2 SBA loans on record averaging $73,900 reflect cautious financing, likely due to the model's flexible setups via third-party studios or dedicated retail spaces (Item 7 estimates $54,000-$262,950 total investment).
Economics favor lower-barrier entry: $36,000 franchise fee, 10% royalty, 2% ad fund (not currently assessed), plus $875-$1,050 monthly fixed fees for tech and bookkeeping. Item 19 reveals average gross revenue of $119,291 and median $104,562 across units—modest for fitness but promising for part-time or semi-absentee operations in a non-seasonal niche. At these figures, after fees, EBITDA could hit 20-30% margins for top performers, making it viable for dance enthusiasts with $100K+ capital, though scaling beyond single units demands marketing hustle in competitive markets.
Analysis based on the 2025 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How DivaDance (Unit) Compares
Key Insights
- Lower investment than 91% of Fitness Studios franchises
- Higher than average SBA loan default rate in Fitness Studios
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
DivaDance (Unit) Current | $54K – $263K | $36K | 10.0% | 42 |
| Planet Fitness | $1.5M – $5.2M | $20K | 7.0% | 2,298 |
| ANYTIME FITNESS | $539K – $905K | $43K | N/A | 2,271 |
| HOTWORX | $289K – $830K | $20K | N/A | 797 |
| F45 Training | $362K – $858K | $60K | 7.0% | 706 |
| Pure Barre | $314K – $629K | $60K | 7.0% | 617 |
Fitness Studios Average 56 franchises | $424K – $1.0M | $48K | 6.9% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 56 Fitness Studios franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
+2 more states
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Unlock location growth dataSBA Loan History
Historical SBA 7(a) loan data for DivaDance (Unit) franchisees (2025 – 2025)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
2 SBA loans on record
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Unlock SBA loan historyFranchisee Contacts
48 franchisee contacts on file from official FDD filings.
48 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a DivaDance (Unit) franchise ranges from $54,000 to $262,950. This includes a franchise fee of $36,000. Ongoing royalty fees are 10.0% of gross sales.
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