DivaDance (Unit)
DivaDance Company franchises provide dance and community-focused fitness experiences, including hip-hop dance classes and fun, full-body cardio workouts for dancers and individuals of all levels. Franchisees operate using the DivaDance system, which may be from third-party studio partnership sites or dedicated retail studios, following proprietary methods, manuals, and approved services/products. The business model involves granting franchises for single or multi-territory operations targeting a competitive market of fitness and dance enthusiasts seeking engaging, non-seasonal wellness activities.
Disclaimer: This information was extracted using AI from public Franchise Disclosure Documents and should be independently verified. This is not financial or legal advice. Always review official FDD filings before making investment decisions.
Overview
Financial Requirements
10% royalty + up to 2% brand development fund (currently not assessed) + $875-$1,050/mo fixed fees (business management system, technology, bookkeeping software)
Franchise Stats
Financial Performance
Item 19 Financial Performance
Data Based On: 16 Operational Franchise Outlets open for the full 2024 Calendar Year. These include 10 Multi-Territory Franchise Outlets and 6 Single Territory Franchise Outlets.
* Average, median, top quartile, and bottom quartile gross revenues were calculated using the 16 individual Operational Franchise Outlet Gross Sales figures provided in Table 4 (pages 5 and 6) for the 2024 Calendar Year. The top quartile revenue is the average of the top 4 gross sales values, and the bottom quartile revenue is the average of the bottom 4 gross sales values from the dataset.
Extracted Item 19 Section
How DivaDance (Unit) Compares to Other Fitness Studios Franchises
Key Insights
- Lower investment than 91% of Fitness Studios franchises
- Higher than average SBA loan default rate in Fitness Studios
| Franchise | Investment Range | Franchise Fee | Royalty | Locations |
|---|---|---|---|---|
DivaDance (Unit) Current | $54K - $263K | $36K | 10.0% | 42 |
| Planet Fitness | $1.5M - $5.2M | $20K | 7.0% | 2,298 |
| ANYTIME FITNESS | $459K - $908K | $43K | N/A | 2,290 |
| F45 Training | $349K - $786K | $60K | 7.0% | 751 |
| Pure Barre | $314K - $629K | $60K | 7.0% | 617 |
| HOTWORX | $259K - $878K | $20K | N/A | 578 |
Fitness Studios Average 55 franchises | $425K - $1.0M | $47K | 6.9% | - |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 55 Fitness Studios franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
+2 more states
SBA Loan History
Historical SBA 7(a) loan data for DivaDance (Unit) franchisees (2025 - 2025)
Loans by Year
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
Franchisee Contacts
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Due Diligence
Litigation (Item 3)
No litigation involving franchisees reported in the FDD.
Bankruptcy (Item 4)
No bankruptcy history reported in the FDD.
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
Frequently Asked Questions
How much does it cost to open a DivaDance (Unit) franchise?
The total initial investment to open a DivaDance (Unit) franchise ranges from $54,000 to $262,950. This includes a franchise fee of $36,000. Ongoing royalty fees are 10.0% of gross sales.
How much revenue does a DivaDance (Unit) franchise make?
According to the 2025 FDD, the average gross revenue for a DivaDance (Unit) franchise is $119,291.38. The median revenue is $104,561.5.
How many DivaDance (Unit) franchise locations are there?
As of the 2025 FDD, DivaDance (Unit) has 42 franchise locations. The company has been franchising since 2016.
Can you get an SBA loan for a DivaDance (Unit) franchise?
Yes, SBA loans are available for DivaDance (Unit) franchises. Historical data shows 2 SBA 7(a) loans have been approved for DivaDance (Unit) franchisees, with an average loan amount of $73,900. The historical default rate is 0.0%.
Is DivaDance (Unit) a good franchise to buy?
DivaDance (Unit) shows several positive indicators: transparent financial performance data (Item 19), low SBA loan default rate. However, franchise success depends on many factors including location, local market conditions, and owner involvement. We recommend speaking with existing franchisees and consulting with a franchise attorney before making a decision.
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