DivaDance (Unit)
DivaDance Company franchises provide dance and community-focused fitness experiences, including hip-hop dance classes and fun, full-body cardio workouts for dancers and individuals of all levels. Franchisees operate using the DivaDance system, which may be from third-party studio partnership sites or dedicated retail studios, following proprietary methods, manuals, and approved services/products. The business model involves granting franchises for single or multi-territory operations targeting a competitive market of fitness and dance enthusiasts seeking engaging, non-seasonal wellness activities.
Franchise Costs
10% royalty + up to 2% brand development fund (currently not assessed) + $875-$1,050/mo fixed fees (business management system, technology, bookkeeping software)
Financial Performance
Item 19 Financial Performance
Data Based On: 16 Operational Franchise Outlets open for the full 2024 Calendar Year. These include 10 Multi-Territory Franchise Outlets and 6 Single Territory Franchise Outlets.
* Average, median, top quartile, and bottom quartile gross revenues were calculated using the 16 individual Operational Franchise Outlet Gross Sales figures provided in Table 4 (pages 5 and 6) for the 2024 Calendar Year. The top quartile revenue is the average of the top 4 gross sales values, and the bottom quartile revenue is the average of the bottom 4 gross sales values from the dataset.
Extracted Item 19 Section
How DivaDance (Unit) Compares
Key Insights
- Lower investment than 91% of Fitness Studios franchises
- Higher than average SBA loan default rate in Fitness Studios
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
DivaDance (Unit) Current | $54K – $263K | $36K | 10.0% | 42 |
| Planet Fitness | $1.5M – $5.2M | $20K | 7.0% | 2,298 |
| ANYTIME FITNESS | $459K – $908K | $43K | N/A | 2,290 |
| F45 Training | $349K – $786K | $60K | 7.0% | 751 |
| Pure Barre | $314K – $629K | $60K | 7.0% | 617 |
| HOTWORX | $259K – $878K | $20K | N/A | 578 |
Fitness Studios Average 55 franchises | $425K – $1.0M | $47K | 6.9% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 55 Fitness Studios franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
+2 more states
SBA Loan History
Historical SBA 7(a) loan data for DivaDance (Unit) franchisees (2025 – 2025)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
Franchisee Contacts
48 franchisee contacts on file from official FDD filings.
| Name | SBA Loan |
|---|---|
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
48 Contacts Available
Unlock all DivaDance (Unit) franchisee contacts with verified contact information
Due Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
Frequently Asked Questions
The total initial investment to open a DivaDance (Unit) franchise ranges from $54,000 to $262,950. This includes a franchise fee of $36,000. Ongoing royalty fees are 10.0% of gross sales.
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