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HAMMER & NAILS (UNIT)
Hammer & Nails franchises men's grooming salons (Shops) that specialize in haircuts, barbering services, straight razor shaves, hand and foot grooming services, related products, and beverages. The business model involves granting licenses to franchisees for single-unit or multi-unit development of Shops in high-traffic retail locations like malls and strip centers, using proprietary systems, supplies, and trademarks. The target market is men seeking premium grooming services in a dedicated salon environment.
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Franchise Costs
6% royalty + 2% brand development fund + $1,500/mo local marketing + $270/mo POS system + $750/mo technology (up to $1,500/mo)
Financial Performance
Item 19 Financial Performance
Data Based On: Data based on 31 Operational Franchise Outlets open for the full 2024 Calendar Year, as stated in Table 1 and Table 4 footnotes.
* All figures directly extracted from tables for the 2024 Calendar Year. No weighted averages were required as overall averages and quartile averages were explicitly provided. No information on net income, net profit, EBITDA, or expenses was available to estimate profit ranges.
Extracted Item 19 Section
Avg. Revenue: $892,965
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Unlock financial performance dataHAMMER & NAILS (UNIT) Franchise Analysis
Men's grooming demands a masculine edge, and Hammer & Nails delivers with barbering, shaves, and man-cave vibes in high-traffic spots. Item 19 earnings data shines in this niche, while SBA loan records reveal franchisee resilience amid rising competition. But those stacked monthly fees—do they fuel growth or drain profits?
The 2025 FDD Item 7 pegs total investment at $653,450-$866,450 for a single unit, covering buildout in strip centers or malls, equipment, and initial inventory after the $49,950 franchise fee. Royalties run 6%, plus 2% brand fund, but watch the extras: $1,500/month local marketing, $270/month POS, and $750/month technology (up to $1,500 total monthly tech). Item 19 discloses strong performance—average gross revenue $892,965, median $864,875 across mature units—translating to potential top-line appeal in personal care services, where averages often lag below $700K.
System momentum is robust: units grew from 31 in 2023 to 43 in 2024 (+39%), with 27 projected openings and just 6 transfers signaling stability over distress. SBA stats impress—52 loans averaging $439,273, default rate 1.9% (vs. category norms over 5%)—indicating franchisees manage debt well despite premium startup costs. Litigation remains low, making this a data-backed play for operators eyeing upscale services, though high ongoing fees demand volume to thrive.
Analysis based on the 2025 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How HAMMER & NAILS (UNIT) Compares
Key Insights
- Higher investment than 85% of Personal Care Services franchises
- Lower than average SBA loan default rate in Personal Care Services
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
HAMMER & NAILS (UNIT) Current | $653K – $866K | $50K | 6.0% | 43 |
| COST CUTTERS | $184K – $336K | $40K | 5.0% | 911 |
| COMFORT KEEPERS | $120K – $191K | $55K | 5.0% | 619 |
| REGAL NAILS SALON & SPA | $173K – $722K | $25K | N/A | 513 |
| PALM BEACH TAN | $639K – $1.0M | $30K | 6.0% | 398 |
| HOUSE OF COLOUR | $33K – $52K | $30K | 4.0% | 312 |
Personal Care Services Average 20 franchises | $418K – $809K | $43K | 5.9% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 20 Personal Care Services franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
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Unlock location growth dataSBA Loan History
Historical SBA 7(a) loan data for HAMMER & NAILS (UNIT) franchisees (2017 – 2025)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
52 SBA loans on record
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Unlock SBA loan historyFranchisee Contacts
68 franchisee contacts on file from official FDD filings.
68 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a HAMMER & NAILS (UNIT) franchise ranges from $653,450 to $866,450. This includes a franchise fee of $49,950. Ongoing royalty fees are 6.0% of gross sales.
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