Home Matters Care Giving (Unit)

Item 7 details an initial investment of $92,525-$166,500, on the lower end for senior care franchises, covering $52,000 franchise fee, training, and setup. Ongoing costs bite hard: 6% royalty and 1% brand fund are standard, but add $1,000 monthly local advertising and $1,424-$1,624 in software fees (Wellsky, payroll, website, insights, care tech). These tech mandates—up to $600 for Care Technology alone—could push monthly expenses over $3,000 before revenue, unusual for non-medical home care where peers often cap extras under $500. No Item 19 disclosure means no average revenues or profits; this opacity forces reliance on projections and calls, risky for a 16-unit system franchising just five years.

Growth jumped 100% from 8 franchise units in 2023 to 16 in 2024, with 1 corporate location and 4 projected new units, showing momentum in a recession-resistant category targeting 65+ seniors and disabilities. Yet small scale amplifies risks—low locations mean thin support networks, and high fixed tech fees demand quick scaling to breakeven. For hands-on operators eyeing $100K+ investments, the model's supplemental staffing and placement services offer differentiation, but unproven unit economics without Item 19 make it a speculative play versus established players with financial transparency.