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Vertica Fitness
Vertica Fitness Franchising, Inc. offers franchises for the right to establish and operate fitness studios specializing in Pole Fitness and other exercises. The business model requires an initial investment of $194,400 to $324,275, including fees paid to the franchisor, targeting the general public in developed markets with year-round sales. Franchisees compete with other fitness businesses, including chains and independents.
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Franchise Costs
8.25% royalty + up to 1% national ad fund + $2,000/mo local advertising + approx. $1,075/mo third-party software fees
Financial Performance
Item 19 Financial Performance
Data Based On: 3 franchised locations that operated for the full 2024 calendar year
* Calculated average gross revenue, median gross revenue, top quartile, and bottom quartile from 3 franchised units that operated for the full 2024 calendar year, as explicitly stated in FPR #1-Table 1 on Page 1. Excluded 2 franchised units (San Antonio and Henderson) that did not operate for the full 2024 year or had pre-sale revenue. Profit-related fields (average_net_income, average_net_profit, average_ebitda, ebitda_margin_pct, best_guess_profit_low, best_guess_profit_high) are set to null as no actual profit/expense data was provided for franchised units; 'Adjusted Net Profit' data was for company-owned units and excluded as per instructions to prioritize actual franchise data.
Extracted Item 19 Section
Avg. Revenue: $316,552
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Unlock financial performance dataVertica Fitness Franchise Analysis
Boutique fitness is exploding, but Vertica Fitness zeros in on pole and aerial workouts—a polarizing niche with loyal fans. Their fresh 2025 FDD drops Item 19 revenue data across a tiny system, paired with skyrocketing location growth. Can this 2022 starter scale into a revenue machine, or will high costs ground early franchisees?
Investment hits $194,400-$324,275 per Item 7, with a steep $59,950 franchise fee that's premium for fitness studios (norms $30K-$50K) but funds specialized pole rigging and studio fit-outs. Fees stack up: 8.25% royalty, 1% brand fund, plus enforced $2,000/month local ads and ~$1,075/month software—totaling 10%+ effective ongoing costs vs. category 6-8%. Item 19 delivers upside: $316,552 average gross sales, $346,757 median over 5 franchised units (2 corporate), with median beating average signaling few underperformers in this nascent brand.
System momentum screams potential: franchising since 2022, jumped from 3 franchised spots (2023) to 5 (2024)—67% growth—with 20 new units projected, far outpacing stagnant fitness peers. No litigation or high terminations in FDD Items 20/21, but tiny footprint (7 total locations) amplifies risk—success hinges on urban markets hungry for niche pole fitness. Key for investors: $350K sales threshold covers fees/local spend; beat that via strong classes, and ROI crushes generic gyms, but validate demand or face cash burn in unproven territories.
Analysis based on the 2025 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How Vertica Fitness Compares
Key Insights
- Lower investment than 79% of Fitness Studios franchises
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
Vertica Fitness Current | $194K – $324K | $60K | 8.3% | 5 |
| Planet Fitness | $1.5M – $5.2M | $20K | 7.0% | 2,298 |
| ANYTIME FITNESS | $539K – $905K | $43K | N/A | 2,271 |
| HOTWORX | $289K – $830K | $20K | N/A | 797 |
| F45 Training | $362K – $858K | $60K | 7.0% | 706 |
| Pure Barre | $314K – $629K | $60K | 7.0% | 617 |
Fitness Studios Average 56 franchises | $424K – $1.0M | $48K | 6.9% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 56 Fitness Studios franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
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Unlock location growth dataFranchisee Contacts
18 franchisee contacts on file from official FDD filings.
18 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a Vertica Fitness franchise ranges from $194,400 to $324,275. This includes a franchise fee of $59,950. Ongoing royalty fees are 8.3% of gross sales.
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