How much revenue does a WAXING THE CITY franchise make?

According to the 2025 FDD, the average gross revenue for a WAXING THE CITY franchise is $514,339. The median revenue is $488,739.

How many WAXING THE CITY franchise locations are there?

As of the 2025 FDD, WAXING THE CITY has 166 franchise locations. The company has been franchising since 2010.

Can you get an SBA loan for a WAXING THE CITY franchise?

Yes, SBA loans are available for WAXING THE CITY franchises. Historical data shows 117 SBA 7(a) loans have been approved for WAXING THE CITY franchisees, with an average loan amount of $327,419. The historical default rate is 6.8%.

Is WAXING THE CITY a good franchise to buy?

WAXING THE CITY shows several positive indicators: established brand with 166+ locations, transparent financial performance data (Item 19), low SBA loan default rate. However, franchise success depends on many factors including location, local market conditions, and owner involvement. We recommend speaking with existing franchisees and consulting with a franchise attorney before making a decision.

WAXING THE CITY

Waxing the City offers franchises for Waxing Studios that provide a premium studio experience focused on body and facial waxing services for men and women, along with related products and services such as skincare, eyelash extensions, beauty, and brow enhancements. Franchisees operate under the Waxing the City trademark and proprietary System, which includes standardized training, operations, memberships, and must remain open 7 days a week, with the franchisor retaining rights to modify offerings. The business model targets the competitive hair removal and beauty enhancement market, serving the general public seeking professional waxing and aesthetic services.

166

Locations

$311K–$646K

Investment

Since 2010

Franchising

ServicesWoodbury, MNPurpose Brands Holdings, LLCwww.waxingthecity.comDisclaimer

Franchise Costs

Franchise Fee

$42,500

Item 5 of FDD

Initial Investment Range

$310,774 – $646,420

Low: $310,774High: $646,420

Item 7 of FDD

Royalty Rate

6.00%

of gross sales

Brand Fund

2.00%

Item 6 of FDD

Fixed Monthly Fees

$799 – $799

Item 6 of FDD

6% royalty + 2% ad fund + $799/mo technology fee

Financial Performance

Item 19 Financial Performance

Average Gross Revenue

Median Gross Revenue

Top Quartile Revenue

Bottom Quartile Revenue

Data Based On: 134 franchised Waxing Studios that were open and operating for the entire 12 month period ended December 31, 2024.

* The average gross revenue for 'All 134 Studios' was directly provided in the 'Total Gross Revenues' table. The average revenues for the top 1/4 and bottom 1/4 quartiles were also directly provided. The document explicitly states that the information disclosed in Item 19 does not reflect the cost of sales, operating expenses, or other costs or expenses needed to calculate net income or profit, thus no profit figures or estimates could be determined.

Extracted Item 19 Section

How WAXING THE CITY Compares

Key Insights

Top 10 largest franchise system in Personal Care Services
Lower than average SBA loan default rate in Personal Care Services

Franchise	Investment	Fee	Royalty	Locations
WAXING THE CITY Current	$311K – $646K	$43K	6.0%	166
COST CUTTERS	$184K – $336K	$40K	5.0%	911
COMFORT KEEPERS	$120K – $191K	$55K	5.0%	619
PALM BEACH TAN	$639K – $1.0M	$30K	6.0%	398
HOUSE OF COLOUR	$33K – $52K	$30K	4.0%	312
DRYBAR	$410K – $1.0M	$50K	7.0%	176
Personal Care Services Average 20 franchises	$416K – $816K	$43K	5.9%	–

* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 20 Personal Care Services franchises by location count.

Locations & Growth

Outlet Growth Over Time

Total outlets at end of each year

Geographic Distribution (2024)

Outlets by state across the United States

Top States

1TX

2MN

3NJ

4CO

5PA

6NC

7GA

8IL

9TN

10FL

11LA

12WI

13CA

14IA

15WA

+20 more states

SBA Loan History

Historical SBA 7(a) loan data for WAXING THE CITY franchisees (2013 – 2025)

Total Loans

117

Average Loan

$327,419

Total Volume

$38.3M

Default Rate

6.8%

Loans by Year

SBA 7(a) loan activity over time

* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.

Franchisee Contacts

199 franchisee contacts on file from official FDD filings.

Name	Address	Phone	Email	SBA Loan
John Smith ABC Franchise LLC	123 Main St Anytown, CA 90210	(555) 123-4567	john@example.com	$350,000 2023 · Active
John Smith ABC Franchise LLC	123 Main St Anytown, CA 90210	(555) 123-4567	john@example.com	$350,000 2023 · Active
John Smith ABC Franchise LLC	123 Main St Anytown, CA 90210	(555) 123-4567	john@example.com	$350,000 2023 · Active
John Smith ABC Franchise LLC	123 Main St Anytown, CA 90210	(555) 123-4567	john@example.com	$350,000 2023 · Active
John Smith ABC Franchise LLC	123 Main St Anytown, CA 90210	(555) 123-4567	john@example.com	$350,000 2023 · Active

199 Contacts Available

Unlock all WAXING THE CITY franchisee contacts with verified contact information

Due Diligence

Litigation (Item 3)

Franchisee Cases1

Breach of non-competition provisions in Franchise Agreement with franchisee.

Bankruptcy (Item 4)

Bankruptcy HistoryYes

Thomas Leverton (CEO of parent companies) was CEO of CEC Entertainment, Inc. until February 2020; CEC filed Chapter 11 in June 2020, plan confirmed December 2020.

System Health (Item 20)

Franchise system changes reported in the most recent fiscal year

Terminations

Non-Renewals

Reacquired

Ceased Ops

Transfers

Sold to Franchisees

Projected New

Frequently Asked Questions

The total initial investment to open a WAXING THE CITY franchise ranges from $310,774 to $646,420. This includes a franchise fee of $42,500. Ongoing royalty fees are 6.0% of gross sales.