Hallmark Homecare, LLC

Hallmark Homecare, LLC

Hallmark Homecare franchises operate domestic referral agencies that provide caregiver placement services, recruiting, screening, and referring qualified caregivers to clients for non-medical in-home care, companionship, and assistance with daily living activities like bathing, meal preparation, and errands. The business model includes client liaison services (assessing needs, selling services, contracting, invoicing) and caregiver fulfillment services (recruiting, vetting, placing caregivers), with fees paid by clients privately or through third-party payors such as insurance. The target market is elderly, disabled, or cognitively-impaired individuals and their families seeking these services.

36
Locations
$110K–$135K
Investment
Since 2019
Franchising
ServicesIncline Village, NVHallmark Homecare, Inc.www.hallmarkhomecare.comDisclaimer

Franchise Costs


Franchise Fee
$59,500
Item 5 of FDD
Initial Investment Range
$109,500 $134,500
Low: $109,500High: $134,500
Item 7 of FDD
Royalty Rate
6.00%
of gross sales
Brand Fund
1.00%
Item 6 of FDD

Greater of 6% royalty or $500/territory monthly + greater of 1% marketing fund or $150/territory monthly

Financial Performance


Item 19 Financial Performance

Average Gross Revenue
$0
Median Gross Revenue
$0
EBITDA Margin
0%
Top Quartile Revenue
$0
Bottom Quartile Revenue
$0
Average EBITDA
$0

Data Based On: 5 Represented Franchisees (income statements and key performance indicators for calendar year 2024)

* Financial performance data is provided for 5 'Represented Franchisees'. Average Gross Revenue is the sum of Gross Sales from all 5 franchisees divided by 5. Median Gross Revenue is the median of the Gross Sales of the 5 franchisees. Revenue Top Quartile is the highest Gross Sales value, and Revenue Bottom Quartile is the lowest Gross Sales value from the sample. 'Revenues less Expenses (5)' is explicitly defined in Note 5 as 'cash flow from operations before interest, taxes, depreciation, and amortization', which matches the definition of EBITDA. Average EBITDA is the sum of 'Revenues less Expenses (5)' from all 5 franchisees divided by 5. EBITDA Margin % is calculated as Average EBITDA / Average Gross Revenue. Since 'Revenues less Expenses (5)' is directly defined as EBITDA, and no further expense ranges are given to derive a broader profit range, the best_guess_profit_low and best_guess_profit_high are set to the average_ebitda.

Extracted Item 19 Section

How Hallmark Homecare, LLC Compares


Key Insights

  • Higher than average SBA loan default rate in Senior Care
FranchiseInvestmentFeeRoyaltyLocations
Hallmark Homecare, LLC
Current
$110K – $135K$60K6.0%36
SYNERGY HOME CARE$78K – $159K$53K5.0%550
SENIOR HELPERS$149K – $221K$55K5.0%355
ALWAYS BEST CARE SENIOR SERVICES$90K – $146K$50K6.0%275
COMFORCARE HOME CARE$73K – $164K$59K5.0%248
FIRSTLIGHT HOME CARE$127K – $219K$50K5.0%238
Senior Care Average
43 franchises
$158K – $336K$62K5.7%

* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 43 Senior Care franchises by location count.

Locations & Growth


Outlet Growth Over Time

Total outlets at end of each year

Geographic Distribution (2024)

Outlets by state across the United States

Top States
1FL
7
2NC
5
3GA
5
4TX
5
5KY
2
6VA
2
7OH
1
8TN
1
9UT
1
10WI
1
11ID
1
12MI
1
13MN
1
14NE
1
15NV
1

SBA Loan History


Historical SBA 7(a) loan data for Hallmark Homecare, LLC franchisees (20232025)

Total Loans
13
Average Loan
$123,669
Total Volume
$1.6M
Default Rate
0.0%

Loans by Year

SBA 7(a) loan activity over time

* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.

Due Diligence


Litigation (Item 3)

Franchisee Cases0
No litigation involving franchisees reported

Bankruptcy (Item 4)

Bankruptcy HistoryNo
No bankruptcy history reported

System Health (Item 20)

Franchise system changes reported in the most recent fiscal year

Terminations
0
Non-Renewals
0
Reacquired
0
Ceased Ops
4
Transfers
0
Sold to Franchisees
0
Projected New
20

Frequently Asked Questions


The total initial investment to open a Hallmark Homecare, LLC franchise ranges from $109,500 to $134,500. This includes a franchise fee of $59,500. Ongoing royalty fees are 6.0% of gross sales.

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