Hallmark Homecare, LLC
Hallmark Homecare franchises operate domestic referral agencies that provide caregiver placement services, recruiting, screening, and referring qualified caregivers to clients for non-medical in-home care, companionship, and assistance with daily living activities like bathing, meal preparation, and errands. The business model includes client liaison services (assessing needs, selling services, contracting, invoicing) and caregiver fulfillment services (recruiting, vetting, placing caregivers), with fees paid by clients privately or through third-party payors such as insurance. The target market is elderly, disabled, or cognitively-impaired individuals and their families seeking these services.
Franchise Costs
Greater of 6% royalty or $500/territory monthly + greater of 1% marketing fund or $150/territory monthly
Financial Performance
Item 19 Financial Performance
Data Based On: 5 Represented Franchisees (income statements and key performance indicators for calendar year 2024)
* Financial performance data is provided for 5 'Represented Franchisees'. Average Gross Revenue is the sum of Gross Sales from all 5 franchisees divided by 5. Median Gross Revenue is the median of the Gross Sales of the 5 franchisees. Revenue Top Quartile is the highest Gross Sales value, and Revenue Bottom Quartile is the lowest Gross Sales value from the sample. 'Revenues less Expenses (5)' is explicitly defined in Note 5 as 'cash flow from operations before interest, taxes, depreciation, and amortization', which matches the definition of EBITDA. Average EBITDA is the sum of 'Revenues less Expenses (5)' from all 5 franchisees divided by 5. EBITDA Margin % is calculated as Average EBITDA / Average Gross Revenue. Since 'Revenues less Expenses (5)' is directly defined as EBITDA, and no further expense ranges are given to derive a broader profit range, the best_guess_profit_low and best_guess_profit_high are set to the average_ebitda.
Extracted Item 19 Section
How Hallmark Homecare, LLC Compares
Key Insights
- Higher than average SBA loan default rate in Senior Care
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
Hallmark Homecare, LLC Current | $110K – $135K | $60K | 6.0% | 36 |
| SYNERGY HOME CARE | $78K – $159K | $53K | 5.0% | 550 |
| SENIOR HELPERS | $149K – $221K | $55K | 5.0% | 355 |
| ALWAYS BEST CARE SENIOR SERVICES | $90K – $146K | $50K | 6.0% | 275 |
| COMFORCARE HOME CARE | $73K – $164K | $59K | 5.0% | 248 |
| FIRSTLIGHT HOME CARE | $127K – $219K | $50K | 5.0% | 238 |
Senior Care Average 43 franchises | $158K – $336K | $62K | 5.7% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 43 Senior Care franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
SBA Loan History
Historical SBA 7(a) loan data for Hallmark Homecare, LLC franchisees (2023 – 2025)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
Due Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
Frequently Asked Questions
The total initial investment to open a Hallmark Homecare, LLC franchise ranges from $109,500 to $134,500. This includes a franchise fee of $59,500. Ongoing royalty fees are 6.0% of gross sales.
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