Hallmark Homecare, LLC
Hallmark Homecare franchises operate domestic referral agencies that provide caregiver placement services, recruiting, screening, and referring qualified caregivers to clients for non-medical in-home care, companionship, and assistance with daily living activities like bathing, meal preparation, and errands. The business model includes client liaison services (assessing needs, selling services, contracting, invoicing) and caregiver fulfillment services (recruiting, vetting, placing caregivers), with fees paid by clients privately or through third-party payors such as insurance. The target market is elderly, disabled, or cognitively-impaired individuals and their families seeking these services.
Disclaimer: This information was extracted using AI from public Franchise Disclosure Documents and should be independently verified. This is not financial or legal advice. Always review official FDD filings before making investment decisions.
Overview
Financial Requirements
Greater of 6% royalty or $500/territory monthly + greater of 1% marketing fund or $150/territory monthly
Franchise Stats
Financial Performance
Item 19 Financial Performance
Data Based On: 5 Represented Franchisees (income statements and key performance indicators for calendar year 2024)
* Financial performance data is provided for 5 'Represented Franchisees'. Average Gross Revenue is the sum of Gross Sales from all 5 franchisees divided by 5. Median Gross Revenue is the median of the Gross Sales of the 5 franchisees. Revenue Top Quartile is the highest Gross Sales value, and Revenue Bottom Quartile is the lowest Gross Sales value from the sample. 'Revenues less Expenses (5)' is explicitly defined in Note 5 as 'cash flow from operations before interest, taxes, depreciation, and amortization', which matches the definition of EBITDA. Average EBITDA is the sum of 'Revenues less Expenses (5)' from all 5 franchisees divided by 5. EBITDA Margin % is calculated as Average EBITDA / Average Gross Revenue. Since 'Revenues less Expenses (5)' is directly defined as EBITDA, and no further expense ranges are given to derive a broader profit range, the best_guess_profit_low and best_guess_profit_high are set to the average_ebitda.
Extracted Item 19 Section
How Hallmark Homecare, LLC Compares to Other Senior Care Franchises
Key Insights
- Higher than average SBA loan default rate in Senior Care
| Franchise | Investment Range | Franchise Fee | Royalty | Locations |
|---|---|---|---|---|
Hallmark Homecare, LLC Current | $110K - $135K | $60K | 6.0% | 36 |
| SYNERGY HOME CARE | $78K - $159K | $53K | 5.0% | 550 |
| SENIOR HELPERS | $149K - $221K | $55K | 5.0% | 355 |
| ALWAYS BEST CARE SENIOR SERVICES | $90K - $146K | $50K | 6.0% | 275 |
| COMFORCARE HOME CARE | $73K - $164K | $59K | 5.0% | 248 |
| FIRSTLIGHT HOME CARE | $127K - $219K | $50K | 5.0% | 238 |
Senior Care Average 43 franchises | $159K - $338K | $62K | 5.7% | - |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 43 Senior Care franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
SBA Loan History
Historical SBA 7(a) loan data for Hallmark Homecare, LLC franchisees (2023 - 2025)
Loans by Year
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
Due Diligence
Litigation (Item 3)
No litigation involving franchisees reported in the FDD.
Bankruptcy (Item 4)
No bankruptcy history reported in the FDD.
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
Frequently Asked Questions
How much does it cost to open a Hallmark Homecare, LLC franchise?
The total initial investment to open a Hallmark Homecare, LLC franchise ranges from $109,500 to $134,500. This includes a franchise fee of $59,500. Ongoing royalty fees are 6.0% of gross sales.
How much revenue does a Hallmark Homecare, LLC franchise make?
According to the 2025 FDD, the average gross revenue for a Hallmark Homecare, LLC franchise is $1,293,961.8. The median revenue is $1,012,290.
How much profit can you make with a Hallmark Homecare, LLC franchise?
Based on the financial performance data in the FDD, estimated profit for a Hallmark Homecare, LLC franchise ranges from $192,787.6 to $192,787.6 per year. Actual results vary based on location, management, and market conditions.
How many Hallmark Homecare, LLC franchise locations are there?
As of the 2025 FDD, Hallmark Homecare, LLC has 36 franchise locations. The company has been franchising since 2019.
Can you get an SBA loan for a Hallmark Homecare, LLC franchise?
Yes, SBA loans are available for Hallmark Homecare, LLC franchises. Historical data shows 13 SBA 7(a) loans have been approved for Hallmark Homecare, LLC franchisees, with an average loan amount of $123,669. The historical default rate is 0.0%.
Is Hallmark Homecare, LLC a good franchise to buy?
Hallmark Homecare, LLC shows several positive indicators: transparent financial performance data (Item 19), low SBA loan default rate. However, franchise success depends on many factors including location, local market conditions, and owner involvement. We recommend speaking with existing franchisees and consulting with a franchise attorney before making a decision.
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