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WOODHOUSE DAY SPA (THE)
Woodhouse Day Spa franchises enable operators to establish and operate luxury day spas providing massage therapy, facials, pedicures, manicures, body treatments, and retail products under the Woodhouse brand system. The business model involves franchise agreements for single locations or development agreements for multiple spas, with standardized designs, operations, training, marketing, and quality controls. It targets customers seeking premium spa experiences, wellness, and beauty services.
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Franchise Costs
6% royalty + 1.75% ad fund (up to 2%) + $550/mo technology fee
Financial Performance
Item 19 Financial Performance
Data Based On: 76 Woodhouse Spa franchised locations met the 2024 Reporting Criteria.
* Extracted full year 2024 Average Gross Revenue ($2,506,231) and Median Gross Revenue ($2,457,840) directly from the 'FRANCHISED SPAS AVERAGE AND MEDIAN GROSS SALES' table. The document provides 'Highest in Range' and 'Lowest in Range' values for individual units, but not averages for top/bottom quartiles, so these fields are set to null. No information regarding expenses, net income, net profit, or EBITDA was provided, therefore profit estimation fields are null.
Extracted Item 19 Section
Avg. Revenue: $2,506,231
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Unlock financial performance dataWOODHOUSE DAY SPA (THE) Franchise Analysis
Luxury seekers flock to Woodhouse Day Spa for its elevated escape from everyday stress, but what lurks beneath the serene facade of this 20-year-old brand? Item 19 unveils compelling revenue performance in a system blending franchised and corporate outlets, hinting at robust customer loyalty amid wellness trends. Yet, with litigation shadows and modest expansion plans, does this high-end opportunity deliver the returns to justify its steep entry?
Item 7 lays out a substantial upfront commitment: $1,482,439 to $2,697,879 total investment, including a $60,000 franchise fee, driven by build-out for upscale interiors, equipment, and inventory. Ongoing fees bite at 6% royalty on gross sales, 1.75-2% brand/ad fund, plus a $550 monthly technology surcharge—positioning Woodhouse as a premium play where scale matters. Item 19 shines brightly here, disclosing average gross revenue of $2,506,231 and median $2,457,840 across locations, suggesting many units hit seven figures thanks to high-ticket services like massages and facials, plus retail upsell. For a buyer eyeing $1.5M+ outlay, these figures imply potential payback in 2-3 years at conservative 20-30% margins, though real profitability hinges on local demographics craving luxury wellness.
System metrics paint a stable but selective picture: 84 franchise locations dwarfed by just 4 corporate, with only 1 non-renewal, 1 transfer, and 4 projected new units signaling cautious growth since 2003. Litigation in the FDD flags risks—trade secret theft, non-compete breaches, and fraud claims from ex-franchisees underscore enforcement zeal that could deter casual operators. Buyers must probe location performance variance, as medians near averages indicate consistency, but verify via Item 20 audits if top performers skew the data. In a spa sector exploding post-pandemic, Woodhouse's polished model tempts, yet its legal friction and hefty capital demand scream for rigorous due diligence on market saturation and operator fit.
Analysis based on the 2025 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How WOODHOUSE DAY SPA (THE) Compares
Key Insights
- Higher investment than 100% of Senior Care franchises
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
WOODHOUSE DAY SPA (THE) Current | $1.5M – $2.7M | $60K | 6.0% | 84 |
| SYNERGY HOME CARE | $80K – $164K | $55K | 5.0% | 626 |
| RIGHT AT HOME | $75K – $119K | $50K | 5.0% | 566 |
| Visiting Angels | $125K – $171K | $65K | 3.0% | 541 |
| SENIOR HELPERS | $149K – $221K | $55K | 5.0% | 355 |
| ALWAYS BEST CARE SENIOR SERVICES | $90K – $146K | $50K | 6.0% | 275 |
Senior Care Average 43 franchises | $159K – $337K | $62K | 5.6% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 43 Senior Care franchises by location count.
Franchisee Contacts
130 franchisee contacts on file from official FDD filings.
130 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Trade secrets misappropriation, non-compete violations, and fraud counterclaims with former franchise owner and franchisee; franchise agreement termination disputes for non-compliance.
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a WOODHOUSE DAY SPA (THE) franchise ranges from $1,482,439 to $2,697,879. This includes a franchise fee of $60,000. Ongoing royalty fees are 6.0% of gross sales.
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